AMS/Global Director, Media Strategy & Activation at ServiceNow | San Francisco, CA | $184K/yr – $322K/yr

ServiceNow

AMS/Global Director, Media Strategy & Activation

San Francisco, CA (Hybrid)

$184K/yr – $322K/yrDirector/ExecutiveFull time

Posted 4 months ago

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Job Summary

Drive global media activation governance and COE strategy to optimize cross-region B2B growth.

Own global activation governance, budgeting, and ROI across Buyer Groups and countries.
Must-have: Global media agency governance & financial management.
Standout: Leadership of distributed agency teams and AI/ML in media for efficiency.

Job Description

Responsibilities

Works with VP of Global Media and Sponsorships, and other regional directors to Define the strategic roadmap for the COE, focusing on global process excellence and building expertise in highly-targeted, multi-channel B2B media
Direct regional agency performance and strategic alignment, governing the local application of global SOWs and ensuring regional strategies meet global performance benchmarks and budgeting requirements
Establish governance for media agency insights generation, ensuring efficient delivery to Audience Intelligence for Connection Strategy
Own planning, forecasting, and reconciliation of the global media activation budget, maximizing ROI across Buyer Groups and countries
Direct the synthesis of data to create an executive-level performance story demonstrating media's contribution to GTM success
Partner with Audience Intelligence, IMC, and Digital Experience leaders to ensure synchronized media execution across the customer journey
Educate ONE Team and regional leaders on high-impact performance media opportunities to maximize adoption and return
Partner on the AdTech roadmap and ensure data flow and integrity for accurate targeting and cross-channel measurement
Lead, mentor, and coach the Global and Regional Media Activation team, ensuring clear roles, high performance, and deep expertise
Govern the strategic use of AI and machine learning in media execution, evaluating agency performance for efficiency and competitive differentiation

Requirements

Global Media Agency Governance & Financial Management
Global Paid Media Portfolio Strategy & Oversight
Advanced ABM/Buyer Group Media Strategy
AI/ML Media Strategic Governance and Evaluation
AdTech Strategy & Data Flow Architecture

Preferred

Vision & Strategic Planning
Executive Communication & Influence
Governance & Process Design
Accountability & Risk Management
Talent Leadership & Capability Building
Proven expertise in regionalized media activation leadership and the strategic orchestration of distributed agency teams

Benefits

health plans, including flexible spending accounts
a 401(k) Plan with company match
ESPP
matching donations
a flexible time away plan and family leave programs

ServiceNow

4.4 Glassdoor

ServiceNow (NYSE: NOW) makes the world work better for everyone. Our cloud-based platform and solutions help digitize and unify organizations so that they can find smarter, faster, better ways to make work flow. So employees and customers can be more connected, more innovative, and more agile. And we can all create the future we imagine. The world works with ServiceNow. For more information, visit www.servicenow.com.

Founded in 2004

Santa Clara, CA, US

32K employees (2,162 in marketing)

www.servicenow.com

89% recommend to a friend

97% CEO approval