Americans for the Arts - Senior Director of Marketing and Communications at CA For The Arts | District of Columbia, USA | $115K/yr – $135K/yr

CA For The Arts

Americans for the Arts - Senior Director of Marketing and Communications

District of Columbia, USA (On-site)

$115K/yr – $135K/yrSenior LevelFull time

Posted 4 months ago

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Job Summary

Drive AFTA’s marketing and advocacy narrative as the senior marketing leader, shaping strategy, creative, and digital across the organization.

Must-have: Experience leading cross-division marketing for advocacy and fundraising.
Standout: Track record managing large-scale national campaigns and creative partnerships for policy and arts.

Job Description

Responsibilities

Lead a dedicated, results-oriented marketing team to execute AFTA’s strategic goals, ensuring our collective work demonstrates every day that the arts are vital to a healthy, thriving society.
Partner across divisions of the organization to synthesize complex research and policy priorities into inspiring, accessible stories that resonate with donors, advocates, and the public alike.
Manage the resources and creative partners needed to power AFTA’s biggest stages, including AFTACON, the ArtsVote campaign, and arts advocacy days.
Build a culture of curiosity and mentorship where your team feels empowered to experiment, lead, and grow alongside a rapidly changing cultural landscape.
Own the AFTA narrative alongside the CMO, ensuring our voice is unmistakable, authoritative, and inspiring across everything from high-level press releases to daily digital content.
Guide world-class writers and consultants to produce persuasive marketing and media materials that grab the attention of everyone from local artists to the halls of Congress.
Oversee—in partnership with the Director of Strategic Communications—a dynamic content calendar that spotlights AFTA’s leadership and grassroots voices nationwide, ensuring our advocacy is as heart-centered as it is evidence-based.
Ensure our best research and resources aren’t just published, but found, by using smart digital tactics to put AFTA’s tools in the hands of those who need them most.
Modernize and protect the AFTA visual identity, ensuring every image and design reflects an inclusive, professional, and vibrant arts movement.
Serve as the creative engine behind our video, photography, and design projects, collaborating with top-tier agencies to bring our mission to life visually.

Preferred

Preference will be given to applicants who are proficient in Spanish.
This role may occasionally require travel, including some weekend events.

CA For The Arts

CA for the Arts is the only comprehensive, multidisciplinary organization focused on advancing and building public awareness of the value and impact of arts, culture and creativity across California. With over 15,000 active subscribers and hundreds of members representing thousands of artists and arts and cultural organizations, we take on opportunities and challenges that no single organization or artist can represent alone. Moved by our deep conviction of the civic and personal value of the arts, our mission at CA for the Arts is to ensure that the arts are accessible to all Californians; are an ongoing part of the public dialogue and to encourage Californians to care about the arts as a critical component of their own lives and the lives of their communities. We fight for arts resources and policies that benefit our members and all residents of California. Our work and support of civic engagement, arts education, cultural equity and the creative economy, positively impacts every community across the state.

Sacramento, California, USA

23 employees (5 in marketing)

www.caforthearts.org