Responsibilities

• Executing tiered account-based field marketing programs across strategic US accounts, account clusters, and broader market segments
• Building and managing regional field calendars in partnership with Sales and Sales Development leadership, tailored to account priority and deal stage
• Owning pipeline generation and acceleration for the USA region, reporting performance against demand channel standards
• Managing regional field and events budget, optimizing for pipeline efficiency and return on investment
• Partnering with Sales Development, Sales, and Revenue Operations to ensure coordinated follow-up and attribution across all account tiers

Requirements

• Bring 5+ years of experience in field marketing, account-based marketing, or integrated marketing within B2B SaaS or enterprise technology
• Execute tiered account-based marketing programs including one-to-one strategic account programs, one-to-few cluster programs, and one-to-many scaled programs
• Demonstrate pipeline efficiency and contribution, reporting on pipeline per dollar and business impact metrics
• Manage regional marketing budgets and report pipeline performance to senior leadership
• Collaborate across Sales, Sales Development, and Demand Generation teams to align field programs with revenue goals
• Present performance data and strategic recommendations to senior stakeholders
• Have experience in SaaS, B2B technology, HR tech, employee experience, or adjacent categories
• Travel regionally within the USA as required for field programs and account engagement

Benefits

• As part of our award-winning workplace culture and commitment to delivering happiness, our benefits program offers a variety of perks, benefits, and options to help employees maintain their physical, mental, emotional, and financial health; support work-life balance; and contribute to their community in meaningful ways. Click Learn for more information.