Responsibilities

• Amazon Ads Management: Strategize, execute, and scale Amazon Marketing Services (AMS) campaigns, including Sponsored Products, Sponsored Brands, Sponsored Display, and Amazon DSP, to optimize ad spend and maximize organic ranking.
• Emerging Traffic Channels: Investigate, test, and deploy emerging search and traffic vehicles, specifically optimizing product discoverability for AI assistants and Amazon Alexa for Shopping.
• Promotional Strategy: discuss with the team and execute traffic-driving promotional calendars for high-velocity events, including Prime Day, Black Friday, Cyber Monday, and strategic coupon campaigns.
• Search Engine Optimization: Conduct continuous keyword research to optimize titles, bullet points, backend search terms, and hidden keywords for maximum indexation and relevance on site.
• Content Enhancement: Oversee the development and implementation of high-converting A+ Content, Brand Stores, premium product imagery, and video assets to increase unit session percentages and reduce return rates.
• Funnel Analytics: Monitor and analyze traffic, glance views, conversion rates, and advertising efficiency metrics on a daily and weekly basis to identify growth bottlenecks.
• Competitive Intelligence: Review competitor pricing, positioning, visual assets, and review trends to identify gaps and opportunities.
• Data-Driven Reporting: Synthesize complex advertising and traffic reports into actionable optimization plans for executive review.

Requirements

• Bachelor’s degree from an accredited university/college
• 1 Year of experience with Amazon Seller Central, Vendor Central, or Amazon Ads.
• Prior internship or project experience in eCommerce, digital marketing, or merchandising.
• Strong analytical skills (Excel, pivot tables, large datasets)
• Detail-oriented with strong written communication skills
• Ability to manage multiple priorities in a fast-paced environment.

Preferred

• Familiarity with tools like Helium 10, Jungle Scout, or Amazon Brand Analytics.

Benefits

• Fully paid medical, dental, and vision insurance (partial coverage for dependents)
• Contributions to 401k funds
• Bi-annual reviews, and annual pay increases
• Health and wellness benefits, including free gym membership
• Quarterly team-building events