Responsibilities

• Lead the creation, evolution, and governance of the Alvalle Global Brand Playbook , ensuring clarity of brand identity, tone of voice, key messaging, assets, and visual expression principles.
• Translate brand fundamentals into a cohesive global framework that can be adopted across multiple geographies and channels.
• Ensure that playbook guidance is actionable, scalable, and aligned with the long‑term FV growth agenda.
• Define and protect brand guardrails , ensuring strong consistency in design, communication, and experience across all markets.
• Use consumer insights, BBI frameworks, and competitive intelligence to shape the brand’s equity direction .
• Monitor brand health KPIs, diagnose performance gaps, and recommend corrective actions with cross‑functional teams.
• Translate global brand foundations into locally resonant executions for priority markets in Europe and beyond.
• Partner with local marketing teams to adapt messaging, claims, visual identity and packaging according to cultural, regulatory, and category dynamics.
• Ensure localization reinforces equity and does not fragment brand identity.
• Oversee packaging adaptation and design execution ensuring consistency with brand guidelines, visual identity, nutritional communication and regulatory alignment.

Requirements

• 4–7 years of experience in:
• Brand Management
• Marketing Strategy
• Brand Design / Visual Identity
• Consumer Insights (preferred as complementary background)
• FMCG experience required; food & beverage strongly preferred.
• Experience working with creative and design agencies.
• Evidence of developing or managing brand playbooks, toolkits, or identity systems.
• Bachelor’s degree required; Master’s in Marketing/Business/Design preferred.
• Fluent English required; additional languages are a plus.

Nice To Have

• Consumer Insights (preferred as complementary background)
• Master’s in Marketing/Business/Design preferred
• Additional languages are a plus