Alliance GTM Lead, Adobe - Content Supply Chain

Niagara Falls, NY (Hybrid)

$100K/yr – $230K/yrSenior Level12+ years expFull time

Posted 5 months ago

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Job Summary

Own the joint GTM and customer-zero strategy for WPP Open and Adobe Content Supply Chain, shaping packaged offerings and co-sell motions with Adobe field teams.

  • Build and package GTM offerings and reference architectures that bridge WPP Open and Adobe DX.
  • Guide Customer Zero adoption and executive-level workshops to turn implementations into proof points.
  • Enable sales through co-sell motions, tools, and joint marketing content across teams.

Job Description

Responsibilities

  • Own the development and go-to-market strategy for joint WPP Open/Adobe Content Supply Chain solutions. Guide integration for VML Customer Zero, build packaged offerings, and enable co-sell motions with Adobe field teams.
  • Solution Development (35%): Build joint GTM offerings combining WPP Open and Adobe DX capabilities; Develop solution architecture patterns for Content Supply Chain implementations; Create packaged offerings with clear scope, pricing frameworks, and delivery approaches; Collaborate with WPP Open product teams on integration requirements and roadmap; Document solution specifications and technical requirements.
  • Client Advisory & Customer Zero (25%): Guide VML's Customer Zero implementation as reference for CSC solutions; Advise client teams on solution design and implementation approach; Participate in executive briefings and solution workshops with key prospects; Develop referenceable case studies and proof points from implementations; Provide technical guidance on complex integration scenarios.
  • Co-Sell & Market Enablement (40%): Enable VML sales teams on CSC solution positioning and qualification; Advise on co-sell motions with Adobe field teams; Coordinate with Adobe alliance team on joint GTM planning; Develop sales tools, battle cards, and discovery guides; Contribute to marketing content, thought leadership, and event presentations; Represent VML at Adobe events and industry conferences.

Requirements

  • 12-15+ years of experience in enterprise technology, with deep expertise in content management, DAM, or marketing operations
  • Strong understanding of content supply chain challenges and enterprise content workflows
  • Experience with Adobe Experience Cloud (AEM, Workfront, or related solutions)
  • Track record of building and taking solutions to market
  • Ability to translate technical capabilities into business value propositions
  • Strong executive presence and ability to lead client workshops
  • Background in professional services, consulting, or enterprise software
  • Bachelor's degree; MBA or technical degree a plus

Preferred

  • Experience with WPP Open or similar enterprise content platforms
  • Prior Adobe partner ecosystem experience
  • Familiarity with Adobe GenStudio, Firefly, or AI-powered content tools
  • Experience building joint GTM offerings with technology partners
  • Background in agency or holding company environments

Benefits

  • Hybrid work arrangement (office average four days a week).
  • Equal opportunity employer; recruitment privacy notices referenced.
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VML

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VML is a global powerhouse born from the unification of Wunderman Thompson and VMLY&R — two of the world's most powerful and accomplished creative agencies with complementary capabilities and geographic strengths. We have an industry-unique opportunity to provide our client partners with a fully integrated offering across brand experience, customer experience and commerce practices — powered by deep data and technology experience. For more information, visit www.vml.com.

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