Responsibilities

• AI Search Visibility & Citation Strategy (Lead Priority)
• Own Dr. Berg’s presence across ChatGPT, Perplexity, Gemini, Google AI Overviews, and emerging AI answer engines
• Continuously track how AI platforms cite, summarize, and represent Dr. Berg vs. competitors on high-value health questions
• Identify AI citation gaps and drive topic selection into the AI content pipeline (40–60+ articles/month) to close them
• Apply entity optimization, structured data, and generative engine optimization (GEO) techniques so our content is retrievable and quotable by LLMs
• Produce the first comprehensive AI citation report and establish ongoing reporting cadence
• Stay ahead of how AI platforms evolve their source selection and surface rapid-response recommendations
• Authority, Authorship & E-E-A-T
• Partner with our medical reviewer (Ahmed) and Dr. Berg’s network of MD co-authors to embed verifiable medical expertise into priority content
• Design authorship, credentialing, and citation patterns that AI platforms and Google’s E-E-A-T systems reward on YMYL health topics

• Build the author entity graph (Dr. Berg, reviewers, co-authors) across the site, Wikipedia-adjacent sources, and the broader web
• Content & Competitive Strategy
• Partner with the content team to ensure new content (target: ~5 pieces/week) is optimized for both AI retrieval and traditional search
• Think outside the box on topic and angle selection — strategy, not transactional keyword lists
• Conduct ongoing competitor analysis across both traditional SERPs and AI platforms to identify opportunities, gaps, and threats
• Keyword Strategy & On-Page Optimization
• Conduct ongoing keyword and query research aligned with industry trends, competition, and business goals in the supplement, health, and wellness sector
• Map primary and long-tail keywords to specific pages to prevent cannibalization and align with search intent
• Optimize title tags, meta descriptions, header structure (H1/H2), URL structure, image alt text, and internal linking
• Deploy and maintain schema markup across the site — with particular attention to schema types that improve AI retrieval- Technical SEO & Site Health