Responsibilities

• AI Discoverability (Primary) - Lead Movement's strategy for earning visibility in AI-generated answers, summaries, and recommendations across ChatGPT, Perplexity, Google AI Overviews, Bing Copilot, and emerging surfaces
• Develop and test approaches to how we structure content, FAQs, and brand information so AI systems accurately and favorably represent Movement
• Monitor how customers are discovering us through AI-assisted journeys and turn those behavioral shifts into actionable strategy
• Build a repeatable framework for tracking Movement's "AI share of voice" and use it to prioritize content and technical investments
• Stay close to how AI answer models work, what they cite, why they cite it, and how to influence that, and bring those insights to the team regularly
• SEO & Local Search (Foundation) - Own the SEO roadmap across technical health, content, and local search to sustain and grow organic visibility
• Lead technical SEO: crawlability, indexation, structured data, site architecture, Core Web Vitals
• Strengthen local presence through Google Business Profiles and location pages across all gym locations
• Identify content gaps and create or improve pages covering memberships, classes, youth programs, camps, and getting-started pathways
• Build reporting that connects all discoverability work traditional and AI to business outcomes like trial signups, memberships, and class bookings

Requirements

• 3–5+ years in SEO, organic growth, content strategy, or digital marketing
• A genuine, demonstrated interest in AI search behavior not just awareness of it, but curiosity about how it works and how to influence it
• Strong technical SEO foundation with experience working alongside developers and web teams
• Experience with local SEO and Google Business Profile management
• Strong writing and editing skills, you can create content that serves both humans and AI systems well
• A test-and-learn mindset: you form hypotheses, run experiments, and report honestly on what worked
• Preferred tools: Google Search Console, GA4, Ahrefs, Semrush, Screaming Frog, Looker Studio, Google Business Profile Manager, and familiarity with how AI tools like ChatGPT and Perplexity surface and cite content

Nice To Have

• Experience with Looker Studio reporting
• Experience testing and optimizing AI-generated content strategies

Benefits

• free membership
• in-gym discounts
• guest visits
• 401(k) eligibility
• paid time off
• health benefits