Responsibilities

• Own the AI MarTech and agentic roadmap, prioritizing capabilities that eliminate redundant workflows, increase speed to market, and improve decision quality.
• Evaluate AI tools, platforms, and vendor offerings to determine strategic fit, scalability, and integration within ServiceNow’s marketing and enterprise technology environment.
• Identify, design, and scale agentic and multi-agent use cases that replace manual processes with durable, governed automation.
• Develop and deliver the executive narrative that aligns AI strategy, investment, and operating impact, enabling leadership to make clear tradeoffs and funding decisions.
• Drive AI proficiency across the marketing organization by shaping enablement strategies, learning paths, and practical adoption models that move teams from curiosity to competence.
• Partner with AI, security, legal, and data leaders to ensure responsible deployment, governance alignment, and long-term scalability.
• Track and demonstrate value creation, ensuring AI investments deliver measurable productivity gains and strategic leverage, not isolated wins.

Requirements

• 12+ years of experience across Product Management, Marketing Strategy, Marketing Operations, Transformation, or Product-led Growth, with demonstrated leadership in AI-driven initiatives and demonstrated ownership of complex, cross-functional initiatives.
• Experience in leveraging or critically thinking about how to integrate AI into work processes, decision-making, or problem-solving.
• Proven experience evaluating and deploying AI tools, platforms, and workflows across a marketing ecosystem, with accountability for outcomes.
• Proven ability to assess and rationalize complex MarTech and AI ecosystems, translating strategy into clear roadmaps and execution priorities.
• Deep understanding of AI agents, LLMs, generative AI, and agentic workflows, with a practical bias toward business and operational impact.
• Experience building executive-level narratives that connect AI investment to business performance, efficiency, and growth.
• Strong cross-functional leader who can align product, marketing, technology, and vendors around a single strategic direction.
• Comfort operating in ambiguity while driving toward clarity, focus, and outcomes at scale.
• Clear, credible communicator with the ability to influence senior leaders and align diverse stakeholders.

Preferred

Benefits

• health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan and family leave programs.