Commercial Activation Director
Purple
Lehi, UT (Remote)
$136K/yr - $160K/yrIn-houseFull-timeSenior level
4 days ago
AI-Powered BI Intern: Fall 2026
Menlo Park, CA (Unknown)
$40/hr – $47/hrIntern/New Grad1+ years expFull time
Posted 2 weeks ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own GTM messaging for a data platform and translate tech into business value while aligning cross-functional strategy and executive storytelling.
- GTM Strategy and Positioning: Craft messaging for Horizon Context and the semantic layer.
- Competitive Analysis: Surface insights that steer product and sales direction.
- Enablement and Launch: Produce assets and briefs to support launches and revenue teams.
Job Description
Own go-to-market messaging for a data platform and translate complex capabilities into clear business value while shaping cross-functional strategy and senior-leader communication.
- GTM Strategy and Positioning: Develop, refine, and align messaging for Snowflake Horizon Context and the semantic layer.
- Competitive Research and Market Analysis: Gather insights to directly inform product and sales direction.
- Sales Enablement and Launch Assets: Create briefs and materials to enable revenue teams at launch.
Snowflake
3.9 Glassdoor
**Snowflake is proud to be the Official Data Collaboration Provider for LA28 and Team USA.**Snowflake delivers the AI Data Cloud — a global network where thousands of organizations mobilize data with near-unlimited scale, concurrency, and performance. Inside the AI Data Cloud, organizations unite their siloed data, easily discover and securely share governed data, and execute diverse analytic workloads. Wherever data or users live, Snowflake delivers a single and seamless experience across multiple public clouds. Snowflake’s platform is the engine that powers and provides access to the AI Data Cloud, creating a solution for data warehousing, data lakes, data engineering, data science, data application development, and data sharing. Join Snowflake customers, partners, and data providers already taking their businesses to new frontiers in the AI Data Cloud.
Founded in 2012
Cloud, Iowa, USA
11K employees (633 in marketing)
74% recommend to a friend
85% CEO approval
Traffic Signals
Monthly Visitors
4.6M
Traffic Source Mix
Search
27.9%
Direct
52.7%
Referral
16.3%
Social
1.9%
Paid
1.1%
Headcount Trend
Current headcount: ~10.7K
Marketing Team
Marketing Team Size
451 (4% of company)
Median Career Experience
12 years
Median Tenure
2.4 years
Marketing Roles Posted (Last 30 Days)
12
People
HR / Recruitment
Marketing Leadership
Tanuj B.
Senior Vice President, Marketing
At the company for 1 year 5 months
Hillary Carpio
VP, Growth Marketing
At the company for 6 years 8 months
George Kanabe
Vice President, Deputy General Counsel - AI / Product, IP and Marketing
At the company for 2 years 8 months
Nuri Cankaya
Head of Analytics Marketing
At the company for 1 year
Funding
Total Funding
$2.4B
Last Raise
$376.1M
Post IPO Equity, 1 months ago
Funding History
- Feb 2026Post IPO Equity • $376.1M
- Apr 2022Post IPO Equity • $621.5M
- Feb 2020Series G • $479M
