Responsibilities

• Own and lead ConsumerAffairs’ organic social media strategy across platforms (e.g., Instagram, TikTok, LinkedIn, X, YouTube, Reddit), aligning with broader marketing and brand goals.
• Develop and manage the social media editorial calendar, planning timely, relevant, and engaging content.
• Create and publish high-performing social content, including copywriting, visuals, and platform-native posts.
• Lead the company’s organic video strategy, ideating short-form and long-form content and collaborating with creators and editors to produce it.
• Identify trends, formats, and platform opportunities to keep the brand culturally relevant and competitive.
• Manage community engagement, including responding to comments, messages, and fostering meaningful interactions with audiences.
• Collaborate with the paid marketing team to align organic and paid social efforts, sharing insights that improve campaign performance.
• Analyze social performance metrics and use insights to optimize content, test new formats, and grow audience reach and engagement.
• Act as the primary owner of the brand’s social presence, operating independently while continuously testing and improving strategy.
• Leverage AI-powered tools to enhance content ideation, video production workflows, social listening, and performance analysis—using emerging technologies to improve efficiency, creativity, and audience insights.

Requirements

• BA in Marketing, Communications, Public Relations, Journalism or a related field
• 5+ years of experience managing social media for a brand, publisher, or consumer-facing company
• Experience developing and executing organic video strategies, especially short-form video.
• Ability to independently plan, execute, and optimize a full social media program from strategy through publishing and reporting
• Comfortable using social analytics and scheduling tools to track performance
• Must be able to prioritize tasks in a fast-paced environment along with the ability to accept interruptions as part of the routine
• Self-starter approach to work, with an eagerness to consistently meet and exceed objectives and a willingness to take on additional responsibility
• Familiarity with social analytics tools and platform-native insights (Instagram Insights, TikTok Analytics, etc.)
• Proficiency with video editing tools such as CapCut, Adobe Premiere, Final Cut Pro, or similar platforms
• Familiarity with AI tools that support social media workflows, including content ideation, editing, and analytics.

Benefits

• Health Care Plan (Medical, Dental & Vision)
• Retirement Plan (401k)
• Life Insurance (Basic, Voluntary & AD&D)
• Paid Time Off (Vacation, Sick & Public Holidays)
• Family Leave (Maternity, Paternity)
• Short Term & Long Term Disability
• Training & Development