AI Growth Marketing Lead at Influur | San Francisco, CA | $170K/yr – $210K/yr

Influur

AI Growth Marketing Lead

San Francisco, CA (Remote)

$170K/yr – $210K/yrSenior LevelFull time

Posted 3 months ago

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Job Summary

Own cross-channel growth strategy and GTM for a product, aligning product, data, and marketing to drive acquisition, activation, and revenue.

Own cross-channel growth from awareness to revenue with multi-channel experimentation.
Must-have: Proven multi-channel growth in tech or digital-first contexts.
Standout: Deep experience with product-led growth and AI-enabled experimentation.

Job Description

Responsibilities

Define and own the cross-channel growth strategy across the entire user journey, from awareness to referral
Lead GTM strategy for a new product in close partnership with the Marketing Director and cross-functional leaders
Identify, prioritize, and execute high-impact experiments that drive user acquisition, activation, retention, and revenue
Partner closely with Product, Tech, and Data teams to align growth initiatives with the product roadmap and company priorities
Develop scalable frameworks for rapid experimentation, measurement, and iteration across channels and lifecycle stages
Manage and optimize all growth channels: paid, organic, lifecycle, product-led, community, partnerships, and emerging platforms
Build and scale growth loops that leverage product features, user behavior, and network effects to compound impact over time
Design and execute full-funnel campaigns that unify creative, data, and product insights
Experiment with unconventional growth levers (AI-driven personalization, creator co-creation, viral referral mechanics, UGC amplification, gamified experiences, and more)
Explore underutilized or emerging platforms for guerrilla-style growth and new demand pockets

Requirements

Has experience in growth, product growth, or growth marketing within tech or digital-first companies, with a proven track record of building and scaling multi-channel growth engines
Understanding product-led growth, user psychology, and lifecycle frameworks, and knows how to turn them into practical playbooks
Is highly fluent with AI tools (prompt engineering, workflow automation, AI-assisted content generation, data augmentation, etc.) and excited to push what’s possible with them
Is deeply analytical, comfortable running structured experiments, and confident interpreting complex datasets to drive decisions
Is a creative problem-solver who loves innovative, non-traditional approaches and isn’t afraid to test bold ideas
Communicates clearly, collaborates well with cross-functional teams, and can bring stakeholders along on the growth vision
Has experience in marketplaces, social platforms, or creator/influencer ecosystems, and familiarity with modern growth stacks (Mixpanel, Amplitude, GA4, HubSpot, Braze, Segment, Looker, etc.)

Preferred

Benefits

Competitive equity in a venture-backed company shaping the future of music influencer marketing
Access to elite tools, AI copilots, and a team that builds daily at top speed
Remote flexibility + health benefits

Influur

3.8 Glassdoor

Influur is the first two-sided marketplace in the creator economy industry.Unlike any other tool or platform, Influur’s robust network provides multiple solutions and business models for both brands and influencers. Our community maintains us unrivaled when it comes to creating efficient and authentic brand partnerships.

Founded in 2020

Miami, Florida, USA

109 employees (47 in marketing)

www.influur.com/?utm_source=inkedin-page&utm_medium=social

70% recommend to a friend

79% CEO approval