Responsibilities

• Go-to-Market Strategy : Develop and execute the marketing strategy for the AI Business Unit, including positioning, messaging, and competitive differentiation
• Go-to-Market Strategy : Collaborate with AI solution leaders and industry teams to translate technical capabilities into clear value propositions for clients
• Go-to-Market Strategy : Define target markets, buyer personas, and key messaging tailored to enterprise clients across industries
• Brand & Thought Leadership: Establish the AI Business Unit as a thought leader in the enterprise AI market
• Brand & Thought Leadership: Lead creation of content assets, including whitepapers, case studies, blogs, webinars, and event presentations
• Brand & Thought Leadership: Represent the business unit at industry conferences, webinars, and media engagements
• Demand Generation & Campaigns: Drive demand through multi-channel marketing campaigns (digital, social, events, and account-based marketing)
• Demand Generation & Campaigns: Collaborate with sales teams to develop client-facing presentations, proposals, and enablement materials
• Demand Generation & Campaigns: Track and measure marketing performance, optimizing campaigns for lead generation and conversion
• Internal & Partner Collaboration : Partner with internal stakeholders (AI product teams, Commercial teams, Service Lines,) to ensure alignment of messaging and campaigns

Requirements

• 8+ years of experience in B2B marketing, preferably in technology, AI, or enterprise software
• Proven experience launching new products or business units, including go-to-market strategy and campaign execution
• Strong understanding of AI technologies, cloud platforms, and enterprise solutions
• Experience in content marketing, digital marketing, demand generation, and event marketing
• Excellent written and verbal communication skills; ability to simplify complex concepts for executive audiences
• Strong project management skills and ability to lead cross-functional teams in a fast-paced environment

Benefits

• Medical/Dental/Vision/Life Insurance
• Paid holidays plus Paid Time Off
• 401(k) plan and contributions
• Long-term/Short-term Disability
• Paid Parental Leave
• Employee Stock Purchase Plan