Responsibilities

• Own the video creative strategy for YouTube and Google ad campaigns across our ecommerce clients
• Generate concepts, hooks, scripts and storyboards that convert (not just impress)
• Use AI tools across the full creative stack: ideation, scripting, voiceover, b-roll generation, editing assistance, iteration at scale
• Brief and direct editors, UGC creators and motion designers
• Run structured creative testing. Read the data. Kill what doesn’t work, double down on what does
• Build creative systems and frameworks so winning concepts compound across accounts

Requirements

• A track record of producing video ads that drove real revenue (not awards)
• Deep fluency with the current AI video and creative stack: Runway, Sora, ElevenLabs, Midjourney, Veo, Kling, Topview, Arcads and whatever launched last week
• Strong instincts for direct response: hooks, pacing, pattern interrupts, CTAs
• Working knowledge of how YouTube and Google ads creative actually performs (VVC, hook rate, CTR, CPA)
• The ability to ship. We move fast and value output over polish-for-polish's-sake

Nice to have

• Experience inside an ecommerce brand or DTC operator background
• Editing chops in Premiere, CapCut or DaVinci
• You've built and trained custom GPTs, agents or creative workflows