Responsibilities

• Affiliate & Performance Strategy
• Own and manage affiliate programs across platforms like Impact, CJ, Rakuten, Awin
• Develop and execute performance-driven PR strategies that tie earned media to revenue
• Build and optimize commission structures, partner tiers, and incentives
• Identify growth opportunities across content commerce, loyalty, sub-affiliate, and creator ecosystems
• Media & Publisher Partnerships
• Build and manage relationships with commerce editors, affiliate managers, and media partners
• Secure high-impact placements across top-tier commerce and lifestyle outlets
• Negotiate placements, inclusions, and paid + hybrid affiliate opportunities
• Align editorial calendars with key retail moments (BFCM, holiday, seasonal drops)
• Program Optimization & Reporting
• Track and analyze performance across traffic, conversion, AOV, and revenue
• Build monthly reports with clear insights and optimization recommendations
• Manage UTM strategy, attribution, and backend analytics
• Continuously optimize partner mix and placements for ROI
• Cross-Functional Collaboration
• Partner with PR, influencer, and paid teams to ensure integrated campaign execution
• Educate internal teams and clients on affiliate best practices and performance PR
• Support new business by contributing to affiliate strategy + revenue projections

Requirements

• 4-8+ years experience in affiliate marketing, performance PR, or partnerships
• Strong background in beauty, wellness, or CPG brands
• Deep experience with platforms like Impact, CJ, Rakuten, Awin
• Proven track record of driving measurable revenue + ROI through affiliate programs
• Experience working with publishers, commerce editors, and creator platforms
• Strong understanding of performance models (CPA, CPL, CPC, Rev Share)
• Ability to translate PR placements into revenue-driving opportunities
• Data-driven mindset with strong analytical and reporting skills