Affiliate Marketing Manager- International

Irvine, CA (On-site)

$90K/yr – $115K/yrSenior Level7+ years expFull time

Posted 6 weeks ago

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Job Summary

Own international affiliate growth by building and optimizing a global partner network across markets, platforms, and campaigns.

  • Own affiliate program strategy, recruitment, onboarding, and optimization to scale international partnerships.
  • Coordinate with product, IT, and marketing operations to align promotions, assets, and reporting across platforms.

Job Description

  • Manage iHerb’s global performance commission-based affiliate, content, and influencer programs to drive new and existing customer acquisition and growth.
  • Lead new affiliate discovery and recruitment, dormant affiliate activation, and existing affiliate optimization efforts for the iHerb affiliate programs, specializing in key international markets.
  • Execute and implement the global affiliate partner recruitment and optimization strategy, as well as onboarding new platforms for global expansion.
  • Implement the strategic account plan for designated international markets to drive ongoing growth of existing partnerships and increase international brand awareness.
  • Build and maintain strong long term affiliate partnerships.
  • Serve as a subject matter expert for affiliate marketing and act as a resource to our international marketing teams to deepen market penetration of our performance affiliate business.
  • Forecast and track key metrics, prepare reports on program and publisher performance, and communicate the progress of monthly/quarterly initiatives to internal stakeholders.
  • Collaborate with product and IT teams on integration and new feature development across owned and licensed referral platforms. (Proprietary customer referral platform, as well as Partnerize, Impact, Awin, and CJ).
  • Evaluate and propose strategic recommendations for paid media to grow the affiliate channel by international market, reporting on opportunity performance and learnings from each campaign.
  • Work closely with marketing operations and creative services teams to align with the existing promotional calendar, as well as development of channel-specific creative and promotions.
  • Monitor the incrementalism of the affiliate channel for assigned markets, providing reporting to senior management, and adapting strategy to maximize impact of marketing investment.
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iHerb

iHerb is on a mission to make health and wellness accessible to all. Since our founding in 1996, we have been dedicated to offering Earth’s best-curated selection of health and wellness products, at the best possible value, delivered with the most convenient experience. We believe that health and wellness should be a universal right made possible through compassion and our collective action.With a passion for wellness and a mind for innovative solutions, iHerb team members share a vision for a healthier world that drives them each day. Our teams have a strong sense of commitment and pride in their work, which has allowed us to grow. At iHerb, our purpose is to empower people to enhance their health, happiness, and well-being — that starts with valuing our team members by providing a positive culture with competitive benefits. Our five shared values unite our team members across the globe and provide a stable foundation. These values speak to who we are, the culture we’re building, and how every single team member contributes to our larger company vision. iHerb's Shared ValuesFocus on the Customer · Empower Our People · Be Entrepreneurial & Pivot Quickly · Embrace Diversity & Inclusion · Strive for Simplicity

Founded in 1996
Irvine, California, USA
1.6K employees (110 in marketing)

Traffic Signals

Monthly Visitors
39.5M
Monthly Google Ads Budget
$414.4K
Traffic Source Mix
Search
46%
Direct
47.7%
Referral
3.3%
Social
1.8%
Paid
1%

Headcount Trend

Current headcount: ~1.7K

Marketing Team

Marketing Team Size
85 (5% of company)
Marketing Roles Posted (Last 30 Days)
1

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