Responsibilities

• Recruit, onboard, and manage a portfolio of third-party affiliate and publisher partners.
• Evaluate prospective partners for traffic quality, compliance, and business fit.
• Negotiate payout structures, contracts, and volume commitments with affiliate partners.
• Manage affiliate onboarding, including tracking implementation, creative approvals, and compliance reviews.
• Build and maintain strong relationships that encourage partner growth and long-term success.
• Monitor affiliate performance and identify opportunities to increase lead volume, improve quality, and maximize revenue.
• Analyze lead quality metrics, including conversion rates, quote rates, bind rates, and reject rates, to optimize partner performance.
• Adjust payouts, traffic caps, and allocation strategies based on business objectives and partner results.
• Monitor affiliate traffic for fraud, quality issues, and compliance with company standards.
• Partner with Legal and Compliance to ensure adherence to TCPA, CAN-SPAM, CCPA, and applicable advertising regulations.

Requirements

• 3-5 years of experience in affiliate management, partner management, or performance marketing.
• Proven experience managing third-party affiliate or publisher relationships.
• Experience negotiating payout structures, contracts, and volume commitments.
• Experience working in lead generation, performance marketing, or other results-driven digital marketing environments.
• Experience using affiliate tracking platforms such as Everflow, HasOffers/TUNE, CAKE, Impact, or similar.
• Working knowledge of lead distribution, lead marketplaces, or ping/post environments.
• Experience analyzing affiliate performance and using data to optimize partner outcomes.
• Familiarity with reporting and business intelligence tools such as Excel, Google Sheets, Tableau, or Looker.
• Strong relationship-building, communication, and negotiation skills.
• Analytical mindset with the ability to translate performance data into actionable recommendations.

Preferred

• Experience in insurance, financial services, healthcare, or another regulated lead generation industry.
• Familiarity with TCPA, CAN-SPAM, CCPA, and state advertising regulations.
• Experience recruiting affiliates through industry conferences or affiliate networks.
• Existing network of affiliate or publisher relationships.
• Experience scaling an affiliate program or third-party partner channel.