Responsibilities

• Contribute to, and help execute, our AEO and AI search communications strategies across priority platforms and channels.
• Build platform-specific strategies that improve discoverability, authority, and representation.
• Create campaign strategies that connect communications objectives with audience behavior, search trends, and content opportunities.
• Translate business priorities, announcements, and reputation needs into actionable AEO-informed communications plans.
• Define and socialize best practices for AI search optimization.
• Partner with internal teams to ensure campaigns are built with discoverability in mind from the start.
• Develop distribution plans that extend the reach and impact of key stories across owned, earned, shared, and partner channels.
• Identify opportunities to improve how content is surfaced, interpreted, and referenced in AI-generated responses and search summaries.
• Monitor platform changes, competitive activity, emerging tools, and search behavior shifts to recommend strategic adjustments.
• Use performance data and qualitative insights to optimize campaign strategy, platform prioritization, and content distribution approaches.

Requirements

• 5+ years of experience in communications strategy, content strategy, public relations, social strategy, or a related field.
• Experience developing cross-channel campaign strategies and distribution plans in a fast-paced brand, agency, media, or corporate environment.
• Strong understanding of Communications, AEO and the ways AI-powered search is changing brand visibility and content performance.
• Familiarity with platform dynamics across LinkedIn, Reddit, YouTube, news environments, and emerging discovery surfaces.
• Experience translating strategic priorities into actionable communications plans with clear channel, audience, and content recommendations.
• Analytical mindset with the ability to use data, trends, and performance signals to guide recommendations.
• Strong communication and stakeholder management skills, with the ability to work effectively across multiple teams and functions.
• Highly organized, proactive, and comfortable managing multiple workstreams with speed and precision.

Preferred

• Experience working on reputation, corporate communications, brand campaigns, or thought leadership programs.
• Familiarity with media intelligence, search insights, social listening, or content performance tools.
• Experience supporting global or regional communications programs.
• Background in travel, technology, consumer brands, or agency strategy work.