Advocacy Programming Manager

USA (On-site)

Salary Not AvailableSenior LevelFull time

Posted 2 months ago

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Job Summary

Own Advocacy programming and field/experiential marketing workstreams that connect client briefs to actionable programs and events with budget awareness and client stewardship.

  • Advocacy and field work: lead program development, management and measurement.
  • Experiential events: plan and manage in-person experiences that bring brands to life and build trust with clients.
  • Client-facing operations: presentations, timelines, budgets, and cross-team coordination to win incremental business.

Job Description

Responsibilities

  • Lead the development, management and execution of Advocacy programming.
  • Be familiar with “field marketing” programs; specifically - the logistics around communicating programgoals, building, and presenting playbooks, utilizing systems/scheduling tools/electronic assets, etc. totrack and measure performance.
  • Have spent time working in the “experiential marketing” category – understanding what is required inbuilding and managing events that “bring brands to life” through 1:1 and group interactions.
  • Possess the ability of being solution-oriented – helping to be forward thinking and anticipating anypotential hurdles that may create a negative consumer/brand interaction.
  • Utilize a proactive approach to problem solving.
  • Be highly skilled at interfacing direct with clients and must present themselves in a professional,competent manner. The individual will need to be able to demonstrate the ability to quickly win the trustand respect of their client and peers.
  • Perform a variety of administrative tasks including responding to client briefs, creating presentations,project timelines, and after-action/contact reports.
  • Utilize an entrepreneurial approach in winning the respect of the individual’s team and the supportingdepartments, while understanding the required balance of leveraging the agency’s tools and followingexisting effective practices.
  • Bring a creative and insightful approach to participating/assisting in strategy and creative brainstorming.
  • Be capable of explaining & presenting the offerings and capabilities of the agency (following onboardingand learning sessions). This will be essential when mining for incremental business opportunitieswith existing clients and for pitching new potential clients.

Preferred

  • Be highly skilled at interfacing directly with clients and must present him/her-self in a professional,competent manner. The individual will need to be able to demonstrate the ability to quickly win the trustand respect of their client and peers
  • Have a passion for the liquor industry and the category – previous experience developing and executingexperiential programming is a plus
  • Exhibit initiative and the ability to work independently as well as within a team environment with multipledepartments. Experience with problem solving and conflict resolution is a must
  • Be solution oriented when confronted with ambiguity. Utilizing a proactive approach to problem solvingwill allow candidates to be forward thinking and anticipate any potential hurdles that may develop intoa negative consumer/brand interaction
  • Bring an innovative and insightful approach to participating/assisting in strategy and creativebrainstorming for program development, etc.
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Headquartered in New York City, Major League Soccer -- celebrating its 30th season in 2025 -- features 30 clubs throughout the United States and Canada. All MLS, Leagues Cup, and select MLS NEXT Pro and MLS NEXT matches can be watched through MLS Season Pass, available on the Apple TV app on Apple devices, smart TVs, streaming devices, set-top boxes, and game consoles, and the web at tv.apple.com. MLS Season Pass features the most expansive and accessible lineup of programming ever for MLS fans. For more information about MLS, visit mlssoccer.com. For more information about the Apple TV app, visit apple.com/apple-tv-d cultivate a vibrant workplace culture that propels our ongoing success.

Founded in 1996
New York, New York, USA
1.4K employees (515 in marketing)
73% recommend to a friend
70% CEO approval

Traffic Signals

Monthly Visitors
34.8M
Monthly Google Ads Budget
$178.4K
Traffic Source Mix
Search
10.8%
Direct
46.6%
Referral
35.1%
Social
6.9%
Paid
0.4%

Headcount Trend

Current headcount: ~1.5K

Marketing Team

Marketing Team Size
456 (32% of company)
Marketing Roles Posted (Last 30 Days)
11

Funding

Total Funding
$92.6M
Last Raise
$56.7M
Private Equity, 4 years ago

Funding History

  • May 2022
    Private Equity Round
  • Oct 2015
    Venture Round • $56.7M
  • Jan 2012
    Venture Round • $35M

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