Own field advocacy and on-premise education for a premium spirits portfolio, turning bartender insights into category education, menu development, and distributor-led activation.

• Responsibilities: Lead initiatives focused on bartender engagement, category education, and on-premise influence-building on behalf of a large spirits portfolio.
• Responsibilities: Serve as a connector between supplier, distributor network, hospitality community, and trade stakeholders while generating actionable market intelligence to shape future commercial and marketing strategies.
• Responsibilities: Build authentic relationships with bartenders, beverage directors, bar owners, retailers, distributor partners, and industry influencers.
• Responsibilities: Develop and execute advocacy strategies that strengthen a spirits portfolio’s reputation and influence within the spirits and hospitality community.
• Responsibilities: Represent the portfolio at trade events, industry conferences, tastings, cocktail competitions, and customer activations.
• Responsibilities: Conduct staff trainings, trade seminars, customer workshops, and distributor education sessions.
• Responsibilities: Design and deliver engaging educational programs focused on spirits categories, production methods, cocktail culture, and brand storytelling.
• Responsibilities: Help customers improve category understanding, menu development, cocktail execution, and premiumization opportunities.
• Responsibilities: Gather qualitative and quantitative insights from customers, bartenders, distributors, and industry stakeholders.
• Responsibilities: Complete accurate and timely management of agency initiatives including budget and expense management, all reporting responsibilities, and tracking and management of performance data using agency-appointed platforms.
• Responsibilities: Serve as key liaison for the portfolio, distributor, trade and customers within a designated market.

• Requirements: Based within 30 minutes of the designated market.
• Requirements: 5+ years of experience in spirits, beverage alcohol, hospitality, brand advocacy, or related industries.
• Requirements: Strong understanding of spirits categories, cocktail culture, and hospitality operations.
• Requirements: Existing network within the bartending and beverage community preferred.
• Requirements: Exceptional presentation, communication, and relationship-building skills.
• Requirements: Experience delivering educational programming and trade-facing events.
• Requirements: Commercial acumen and ability to connect advocacy efforts to business outcomes.
• Requirements: Strong analytical and observational skills with the ability to synthesize market insights into actionable recommendations.
• Requirements: Ability to tailor communications for a variety of on-premise environments.
• Requirements: Strong budget management skills.
• Requirements: Ability to work flexible hours and travel on an ad hoc basis including nights and weekends required.

• Nice to have: Mentorship mindset and willingness to contribute to team culture.
• Nice to have: Bilingual (English and Spanish) as a plus.

• Benefits: This position offers full benefits including Medical, Dental, Vision, 401k with match, PTO time and more!