Advertising Specialist

Hollywood, FL (On-site)

Salary Not AvailableMid Level3+ years expFull time

Posted 2 months ago

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Job Summary

Own the integrated property marketing production chain, turning signage, direct mail, digital content, and events into on-brand promotions while coordinating agencies, vendors, and internal partners to hit deadlines and budgets.

  • End-to-end marketing production: signage, mailers, digital displays, email blasts, and collateral across all channels.
  • Campaign delivery & scheduling: manage production calendars, trafficking, approvals, and publish across desktop, mobile, LCDs, and on-site displays.
  • Cross-functional execution: coordinate with creative, media buying, PR, Purchasing, and operations to ensure timely delivery and budget adherence.

Job Description

Responsibilities

  • Responsible for all aspects of property signage: planning, development and execution/installation, as well as maintaining budgetary accountability for signage.
  • Coordinates creation, delivery and distribution for all direct mail and invitations, including special event invitations, tournament invitations and invitations for similar casino sponsored events.
  • Coordinates production schedule for property’s casino direct mail and email blasts.
  • Works with creative agency to produce marketing and promotional materials and collateral such as, but not limited to, signage, mailers, digital screens, and email blasts.
  • Assists in development and management of the media marketing run list, tracking sheets, and creative project lists.
  • Assist media buying agency in the development of marketing related campaigns, including coordination of creative and trafficking of deliverables.
  • Support and serve all departments to ensure timely development and delivery of creatives for interdepartmental requests.
  • Schedule, manage and publish content while maintaining a consistent presence across all property digital channels: desktop sites, mobile sites, onsite digital LCD displays and signage.
  • Responsible for creating and implementing all copy, art, lists, cost estimates, invoices and other materials through every stage of conceptualization and production.
  • Proofread and review written text for errors and inconsistencies prior to final approval and publication.

Requirements

  • At least 3 years direct marketing, advertising and brand marketing experience, including implementation of digital, mobile and emerging campaigns.
  • Bachelor’s degree in hospitality, marketing, business administration, or the equivalent combination of education and experience.
  • Experience with the Adobe Suite applications including Photoshop, Illustrator, and InDesign are not required but preferred.
  • Proficient knowledge of Microsoft Office, such as Excel and Word is required.
  • Ability to effectively communicate in written/verbal formats.
  • Ability to adapt to the style and tonality of the current “voice” of consumer facing media.
  • Ability to work well under deadlines and exercise a great deal of initiative, forward strategic thinking and independent judgement.
  • Technologically savvy with solid understanding of the web, online market, and direct marketing.
  • Must consistently maintain a professional appearance and demeanor.
  • Excellent attention to detail, customer service skills, and multi-project management skills.

Preferred

  • Experience with the Adobe Suite applications including Photoshop, Illustrator, and InDesign are not required but preferred.
  • Bilingual preferred – English/Spanish (in addition to other communications ability).

Benefits

  • Our team members are the key to our company’s success, and their health and well-being, as well as that of their families, is very important to us.
  • We offer a comprehensive benefits package that allows our team members stay healthy, plan for their future and maintain a healthy work-life balance.
  • Benefits may vary with employment status. To see our fill list of Team Member Benefits please visit our career site: www.gotoworkhappy.com/benefits
Seminole Classic Casino Hollywood logo

Seminole Classic Casino Hollywood

When it opened in 1979, Seminole Classic Casino Hollywood pioneered Indian gaming as the country’s first large-stakes bingo hall, soon expanding to gaming machines and poker. Now open 24/7 and home to over 1,000 state-of-the-art slot machines and, live table games from Blackjack to Three Card Poker to Casino War. Dining options at Seminole Classic Casino Hollywood include EATstreet, a food court with options to satisfy your hunger. Stop by Mojoe for coffee and snacks, Soygood for asian cuisine and, Slice serving pizza and meatballs. Also on property is the Flying Cow known for their Wicked Wings & Bangin' Burgers, they also offer pulled pork sandwiches and an delicious salads. When guests need a break from all the gaming action they can sip on their favorite cocktail while enjoying live entertainment or supreme sports viewing at the property's full service bar, Stage Bar.Seminole Classic Casino, conveniently located just south of Seminole Hard Rock Hollywood at 4150 North State Road 7, Hollywood FL 33021.Seminole Gaming is committed to fostering diversity, equity and inclusion. DE&I aims to address the needs of all team members – including Native Americans, women, LGBTQ+ community, people of color (BIPOC), people with disabilities and military veterans.Diversity: is the celebration of differences and leveraging those difference to produce stellar results.Equity: is a process of seeking fairness through deliberate and intentional actions.Inclusion: is when everyone has the freedom and comfort to express their thoughts, ideas, and opinions in a safe, trusting, and open environment.

Founded in 1979
Hollywood, Florida, USA
252 employees (31 in marketing)

Traffic Signals

Monthly Visitors
6.4M
Monthly Google Ads Budget
$5.6K
Traffic Source Mix
Search
31%
Direct
63.4%
Referral
4.9%
Social
0.4%
Paid
0.3%

Headcount Trend

Current headcount: ~256

Marketing Team

Marketing Team Size
31 (12% of company)
Marketing Roles Posted (Last 30 Days)
1