Advertising & Media Coordinator at CRAFT | Media/Digital | District of Columbia, USA

Advertising & Media Coordinator

District of Columbia, USA (On-site)

Salary Not AvailableMid LevelFull time

Posted 4 months ago

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Job Summary

Drive paid media planning, execution, and optimization for multiple clients as an Advertising & Media Coordinator, focusing on digital and traditional buys, tracking setup, and performance storytelling.

Assist in developing ad plans with budget, channels, and audience targets.
Must-have: Experience with Meta Ads Manager, Google Ads, GTM, and Analytics.
Standout: Strong reporting and cross-client optimization across multiple campaigns.

Job Description

Responsibilities

Assist in developing advertising plans that clearly outline budget allocation, channel utilization, selected markets, target audiences, and other ad variables.
Execute traditional and digital advertising buys. (This includes initiating insertion orders and placing ads programmatically.)
Implement and maintain tracking pixels/tags across web properties to ensure accurate conversion tracking, audience building, and campaign optimization is in place for all paid media efforts.
Monitor campaign performance and communicate recommendations across the leadership, accounts, and client teams.
Compile mid-flight and post-campaign ad reports that capture key data points and tell a compelling narrative.
Build and maintain strong vendor relationships to ensure CRAFT has access to the latest and greatest ad tech and digital service offerings across the industry.
Develop deep expertise in Meta Business Manager, Google Ads, Google Tag Manager, Google Analytics, and other platforms on a client-by-client basis.
Stay up to date on industry trends and emerging tactics and platforms.
Additional projects as assigned by CEO, COO, and VP’s.

Requirements

Understanding of the digital advertising ecosystem; a strong familiarity with digital advertising platforms.
Experience or exposure to Meta Ads Manager, Google Ads Manager, Google Tag Manager, LinkedIn Campaign Manager, and Google Analytics.
Ability to multitask, prioritize projects, and meet deadlines. Execute high-quality work under tight deadlines with strong attention to detail.
Ability to work successfully in a team environment, as well as independently, and exercise sound professional judgment.
Experience placing tracking pixels/ tags is a plus
Knowledge of DSPs, SSPs, and ad exchanges is a plus
Experience with Google Data Studio, Supermetrics, Tableau, Power BI, or other data visualization software is a plus

Preferred

Experience placing tracking pixels/tags is a plus
Knowledge of DSPs, SSPs, and ad exchanges is a plus
Experience with Google Data Studio, Supermetrics, Tableau, Power BI, or other data visualization software is a plus

CRAFT | Media/Digital

CRAFT is a collection of communicators from all disciplines of digital, media, and creative. Forged in the political arena, CRAFT’s heritage is messaging and creative that persuades and inspires audiences by helping clients shape and progress issues, defend reputations, position brands, and develop messaging that influences the influencers in D.C. and beyond. CRAFT’s work is not defined by one style, approach, or industry, but a new way of reimagining, reinventing, and pushing communications boundaries to break through — when and where it matters most.

Founded in 2010

Washington, District of Columbia, USA

32 employees (12 in marketing)

www.craftdc.com