Responsibilities

• Manage campaign launches from initial briefing, to strategy, from concepting to production, and from media planning to execution, and reporting.
• Manage a Sr Specialist with a focus on production reporting to them.
• Provide both mentoring and career growth to direct report.
• Share knowledge and experience with direct report and across Marketing/Corporate Affairs departments.
• Write and review briefs at start of each campaign/project.
• Recognize and embrace the value of an Integrated Advertising Team and encourage full participation in that process with the goal of fully integrated strategic work.
• Serve as an essential point of contact for the agencies.
• Lead the media strategy, planning, execution, and optimization of paid media spend for cross-channel efforts including Video, Social, Audio, Publishing, Programmatic & Search.
• Take lead on corporate production, including approval of budgets, initiating feedback, review of previews and final assets.
• Drive the conversation around the format and cadence of media measurement reporting. All reporting will include linkages to the pre-determined metrics/KPI, as need optimization recommendations, and insight into pacing.

Requirements

• Bachelor's Degree and Minimum 8 years of work experience
• Minimum 8 years of work experience, with 6+ years in progressive roles in advertising, media, marketing, brand strategy and activation, communications, consulting, operations and/or program management, required.
• - 3-5 years Experience Managing a team, preferred.
• Experience with evaluating, and producing creative for both traditional and digital channels, required.
• Experience in omni-channel paid media planning and strategy, including both traditional and digital channels, required.
• Ability to help solve problems, wherever they arise, required.
• Demonstrate independent judgment, critical thinking and initiative, required.
• Collaborative team member who has worked in a highly integrated team environment, required.

Preferred

• 3-5 years Experience Managing a team, preferred.
• Knowledge of Adobe Workfront, Oracle, Google tools including GA4 and Looker Studio, preferred.
• Agency billing and accounts payable experience, preferred.