Responsibilities

• Create concepts and communication across all channels of marketing communications, including broadcast, PR and earned, experiential, digital, and owned and paid social.
• Concept and pitch culture-defining, headline-grabbing integrated campaigns that elevate our brands creative cache nationally.
• Ensure integration of core brand creative, campaign messaging, and sound strategic point of view into the work.
• Partner with art director and act as a strong command of the intersection between thoughtful communication and design.
• Lead the concept and storytelling of national broadcast spots, high-value social paid social content, and experiential activations, collaborating with top-tier directors, production houses, and crews.
• Manage freelancers and external partners to ensure all outside work is consistent with the brand at the same quality and caliber.

Requirements

• Education - Degree from nationally recognized portfolio school or equivalent university comms program (VCU Brand Center, Miami Ad School, SCAD, Stan Richards School UT, SI Newhouse School Syracuse etc).
• Experience - 7+ years of experience crafting high-profile integrated advertising. - A proven track record within world-class, creative-first advertising agencies. - Must possess a stunning, award-winning portfolio demonstrating big-budget, national consumer brand work (Broadcast, Earned, Experiential, Digital).
• Certifications and specific knowledge - Ability to craft unique ideas from consumer insights. - Impeccable sense of brand tone, attention to detail, and consummate consumer of culture. - Practice and application of effectiveness tools and metrics (pre-post creative testing, brand lift studies, MMM’s) - Paid social experience across META, Pinterest and Reddit - Ability to prioritize and meet deadlines within specified time constraints. - Ability to operate in a team environment as well as independently.

Benefits

• comprehensive Total Rewards Program with a variety of affordable benefits and coverage options.
• We support insurance costs significantly, contribute generously to retirement plans, and offer Paid Time Off from day one.
• Education Reimbursement.