Responsibilities

• Create concepts and communication across all channels of marketing communications, including broadcast, PR and earned, experiential, digital, and owned and paid social.
• Concept and pitch culture-defining, headline-grabbing integrated campaigns that elevate our brands creative cache nationally.
• Ensure integration of core brand creative, campaign messaging, and sound strategic point of view into the work.
• Partner with art director and act as a strong command of the intersection between thoughtful communication and design.
• Lead the concept and storytelling of national broadcast spots, high-value social paid social content, and experiential activations, collaborating with top-tier directors, production houses, and crews.
• Manage freelancers and external partners to ensure all outside work is consistent with the brand at the same quality and caliber.

Requirements

• Degree from nationally recognized portfolio school or equivalent university comms program (VCU Brand Center, Miami Ad School, SCAD, Stan Richards School UT, SI Newhouse School Syracuse etc).
• 7+ years of experience crafting high-profile integrated advertising.
• A proven track record within world-class, creative-first advertising agencies.
• Must possess a stunning, award-winning portfolio demonstrating big-budget, national consumer brand work (Broadcast, Earned, Experiential, Digital).
• Ability to craft unique ideas from consumer insights.
• Impeccable sense of brand tone, attention to detail, and consummate consumer of culture.
• Practice and application of effectiveness tools and metrics (pre-post creative testing, brand lift studies, MMM’s)
• Paid social experience across META, Pinterest and Reddit
• Ability to prioritize and meet deadlines within specified time constraints.
• Ability to operate in a team environment as well as independently.

Preferred

• Top Agency Pedigree: You’ve cut your teeth at top-tier shops and have the case studies to prove it.
• An Award-Winning Mindset: Your work has caught the eye of award juries (Cannes, One Show, Clios, Pencils) or has actively driven national cultural conversation.
• Big Brand Fluent: You know how to command a big budget, direct massive productions, and steer a brand that millions of people interact with daily.

Benefits

• From Lactalis, we offer a comprehensive Total Rewards Program with a variety of affordable benefits and coverage options.
• We support insurance costs significantly, contribute generously to retirement plans, and offer Paid Time Off from day one.
• We are committed to your professional growth, providing training and development opportunities, including Education Reimbursement.