Ads Creative Strategist (Paid Media, DTC Ecommerce)

Miami, FL (On-site)

$60K/yr – $70K/yrMid Level3+ years expFull time

Posted 5 months ago

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Job Summary

Responsibilities include creating high-converting briefs, translating features into benefits, addressing objections, and iterating many concepts weekly. Requirements emphasize DTC creative strategy experience and understanding of metrics. Preferred items show emphasis on typography and thoughtful ad design, while benefits highlight team culture and founder access.

Job Description

Responsibilities

  • Create high-converting creative briefs for our paid media channels
  • Translate product features into emotional + functional benefits
  • Identify buyer objections and build ads that neutralize them
  • Research competitor ads and outperform them
  • Translate trends in interior design into ad concepts
  • Curate Pinterest boards + mood boards for campaigns
  • QC designers to ensure ads are brand aligned
  • Test, iterate, scale 50+ concepts/week

Requirements

  • 3+ years in DTC ecommerce creative strategy
  • Deep understanding of hooks, objections, AOV, CVR, LTV
  • Strong aesthetic judgment (you follow interior designers)

Preferred

  • Obsessive attention to layout, typography, lighting, and visual tone
  • Your obsessed with ads that make you think

Benefits

  • 50% health, dental, and vision comp
  • 10 days PTO
  • Office stacked with unlimited drinks, snacks, and a group of young e-commerce killers
  • Direct access to founder and founder-level strategy
Residence Supply logo

Residence Supply

Handcrafted Fixtures for Historical Homes.

Founded in 2017
Miami, Florida, USA
29 employees (16 in marketing)

Traffic Signals

Monthly Visitors
83.3K
Monthly Google Ads Budget
$23.6K
Traffic Source Mix
Search
37.1%
Direct
50.6%
Referral
4.1%
Social
5.8%
Paid
2.3%

Headcount Trend

Current headcount: ~29

Marketing Team

Marketing Team Size
9 (31% of company)