Responsibilities

• Position purpose: Manages the development, coordination, and execution of a comprehensive admissions marketing strategy, including content creation, email campaigns, graphic design, and website optimization.
• Oversees multi-channel outreach efforts to ensure consistent messaging and brand alignment while collaborating with stakeholders to enhance recruitment initiatives.
• Regularly evaluates marketing performance and implements data-informed adjustments to strengthen audience engagement and support institutional enrollment goals.
• Deliver comprehensive performance reports across platforms for stakeholders, including quarterly and year-end reviews.
• Continuously evaluate ongoing marketing initiatives to identify opportunities for enhancing key performance indicators (KPIs).
• Drive consistent improvements based on assessments by pinpointing underperforming areas, formulating targeted strategies for optimization, and monitoring progress to ensure sustained performance advancement.
• Manage all email drip campaigns within the Slate CRM, ensuring consistent content updates, A/B testing, and performance analysis.
• Develop impactful messaging frameworks for prospective students and refine program narratives to maintain alignment with Geisel’s brand voice.
• Oversee outreach efforts for recruitment events and program-specific initiatives, including one-off email campaigns.
• Automate and monitor communications, such as scheduler and event confirmation emails.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 3-5 years of experience in marketing, preferably in higher education admissions
• Strong understanding of digital marketing strategies, including social media, email marketing, and online advertising.
• Excellent written and verbal communication skills, with the ability to create compelling content and presentations.
• Significant experience with the Slate platform or other similar CRM systems.
• Strong analytical and problem-solving skills, with the ability to interpret data and make data-driven decisions.
• Proven project management skills, with the ability to manage multiple priorities and meet deadlines.
• Experience working with diverse teams and fostering an inclusive work environment.
• Creativity, initiative, and the ability to work independently and as part of a team.

Preferred

• Master’s degree, or equivalent combination of education and experience.
• Optimism, high energy and a self starter are valuable assets.
• Expertise with Google Analytics, Google Tag Manager, and Adobe Creative Suite.
• Experience with website editing software, such as WordPress or Concrete 5.
• Evidence of a collaborative style in a project-based setting.