Ad Creative Strategist (Primal Harvest)

USA (Remote)

$115K/yr – $130K/yrMid Level3+ years expFull time

Posted 2 months ago

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Job Summary

Drive end-to-end paid creative strategy and testing to optimize CAC/ROAS for a DTC health brand, bridging performance and brand with AI-enabled iteration in a fast, collaborative workflow.

  • Growth/Performance: Lead creative strategy, briefs, hooks, and testing across Meta and TikTok with a scalable library.
  • Cross-Functional Collaboration: Build feedback loops among acquisition, ecommerce, creative, customer support, and other teams to accelerate asset velocity.
  • Insights to Action: Translate performance data and customer insights into high-impact creative directions and testing hypotheses.

Job Description

Drive end-to-end paid creative strategy and testing to optimize CAC/ROAS for a DTC health brand, bridging performance and brand with AI-enabled iteration in a fast, collaborative workflow.

  • Growth/Performance: Lead creative strategy, briefs, hooks, and testing across Meta and TikTok with a scalable library.
  • Cross-Functional Collaboration: Build feedback loops among acquisition, ecommerce, creative, customer support, and other teams to accelerate asset velocity.
  • Insights to Action: Translate performance data and customer insights into high-impact creative directions and testing hypotheses.