Responsibilities

• Lead the ideation, scripting, and creative development of high-performing creatives across digital and paid channels.
• Monitor creative performance, analyze results, and iterate quickly based on learnings to surface insights and optimize creative direction.
• Write high-performing ad copy and scripts across paid social, video, display, and emerging formats
• Translate creative briefs, performance data, audience insights, and winning hooks into new ad variants effectively and efficiently.
• Support ongoing creative testing by producing multiple versions of concepts, hooks, and messaging angles.
• Partner with designers, video editors, and content creators to bring ads from script to final asset.
• Use AI tools to accelerate copy generation, concept expansion, and variant creation.
• Maintain strong organization across multiple concurrent campaigns and deliverables.
• Contribute to brainstorms and concept development while primarily focusing on execution and output.

Requirements

• 4+ years of experience in advertising, performance marketing, social content, or copywriting roles.
• Strong creative writing skills and a passion for storytelling, the creative process, and solving puzzles.
• Proven track record of concepting, writing, and producing ads that convert.
• Familiar in using AI tools for creative production (e.g., VEO 3, Sora 2, Higgsfield, Midjourney, etc.).
• Understanding of social and performance marketing channels, from TikTok and YouTube to Meta and CTV.
• Creative and analytical in equal measure—you can identify what works and why, then scale it.
• Obsessed with culture, trends, and storytelling that connects with real people.

Preferred

• Experience with direct response creative, user acquisition campaigns, or B2C brands.
• Experience writing for fintech, financial services, or highly-regulated industries.
• Experience briefing content creators.