Ad Account Manager | Paid Social & PPC

USA (Unknown)

$60K/yr – $75K/yrMid Level2+ years expFull time

Posted 2 months ago

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Job Summary

Own end-to-end paid media performance and governance for Google and Meta campaigns, driving strategy, budgets, audits, and team coaching to deliver scalable, win-oriented outcomes for franchise-focused clients.

  • Campaign Strategy & Execution: Drive the full cycle of high-performance ads across Google and Meta with tight optimization and testing.
  • People & Accountability: Lead Account Specialists, coach performance, and expand ownership as you grow.
  • Cross-Function Collaboration: Align with Customer Success to ensure campaigns win and client value is maximized.

Job Description

  • Campaign Execution: Run high-performance campaigns across Google Ads + Meta Ads.
  • Budget Management: Manage ad spend budgets.
  • Strategic Ownership: Own strategy + performance with full accountability (this is your sandbox).
  • People Leadership: Lead and develop Account Specialist(s) - manage tasks, coach performance, and drive results.
  • Quality Assurance: Run proactive audits to keep accounts tight - accuracy, optimization, A/B testing, all of it.
  • Cross-functional Collaboration: Collaborate closely with the Customer Success Team - they own the client relationships, you focus on making the campaigns win.
  • Creative & Messaging: Write and manage ad copy that’s clear, compelling, and performance-focused.
  • Technical & Reporting: Handle the tech side - onboarding setups, integrations, and reporting infrastructure.
  • Growth Path: Grow into more - want more ownership, leadership, or responsibility? You’ll have that shot if you’re hungry.
  • 2-5 years of experience managing Google Ads campaigns
  • 2-5 years of experience managing Meta Ads
  • 2-5 Years of experience in Franchising
  • 2-5 Years of experience managing a team of more than 5 people
  • Track record of managing $3M+ in paid media spend annually
  • Strong ownership mentality
  • Google Ads Certification (Preferred)
  • Dental insurance
  • Flexible schedule
  • Health insurance
  • Paid time off
  • Parental leave
  • Professional development assistance
  • Referral program
Franchise Ramp logo

Franchise Ramp

Franchise Ramp is the #1 Marketing Agency for Xponential Fitness. The company was founded by two Club Pilates franchisees, Brian Holmes and Peter Hansen, who worked with countless agencies that didn’t understand the unique needs of fitness franchising or specialize in Facebook Ads. They were tired of working with digital marketing agencies that didn’t understand franchising and the needs of their business. Ever the entrepreneurs, they took matters into their own hands, became Facebook masters, and added other Digital Marketing experts to their team. Franchise Ramp’s mission is to help Xponential franchisees achieve their entrepreneurial dreams. As a company, Franchise Ramp now has 35 team members supporting over 700 Xponential locations. That growth is attributed to the commitment shown to clients, the amazing team members, but most of all Franchise Ramp’s purpose: to help franchisees realize their entrepreneurial dreams.

Founded in 2018
Sacramento Landing, California, USA
29 employees (8 in marketing)

Traffic Signals

Monthly Visitors
196.5M
Monthly Google Ads Budget
$235K
Traffic Source Mix
Search
20.3%
Direct
55.8%
Referral
4.6%
Social
19%
Paid
0.2%

Headcount Trend

Current headcount: ~29

Marketing Team

Marketing Team Size
5 (17% of company)