Activation Specialist

Hoboken, NJ (On-site)

$20/hr – $26/hrEntry LevelPart time

Posted 4 months ago

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Job Summary

Drive in-market brand activation by leading Brand Advocates and logistics for Camarena.

  • Drive in-market brand activation by leading Brand Advocates and logistics.
  • Must-have: Experience executing brand sampling and managing activation staff.
  • Standout: Local market leadership with cross-channel activation coordination.

Job Description

Responsibilities

  • Recruit, train, and manage Brand Advocates within the assigned market
  • Oversee activation execution to ensure compliance, professionalism, and brand alignment
  • Conduct pre-activation training and post-event recaps with Brand Advocates
  • Manage and maintain storage units containing POS, sampling materials, and activation assets
  • Ensure all POS materials are accounted for, organized, and compliant with brand standards
  • Track and report KPIs, activation performance, and account feedback
  • Serve as the local Camarena brand leader and advocate in-market

Requirements

  • Experience executing brand sampling initiatives
  • Experience managing teams or overseeing activation staff
  • Strong organizational skills and ability to manage activation logistics
  • Must live within assigned market
  • Valid driver’s license, safe driving record, and a reliable vehicle. Must pass an MVR check and obtain any required state driver’s license within 30 days of hire
  • Must be 21 years of age or older and able to obtain any required local or state liquor license
  • Must be available to work a flexible schedule, including nights and weekends as needed
  • Must be able to lift at least 50lbs and stand for long periods of time

Preferred

  • Strong presentation and relationship-building skills.
  • Experience managing Brand Advocates or sampling teams
  • Existing relationships within sports bar and casual dining accounts
  • Experience executing tequila or spirits-focused activations
  • Strong communication and leadership presence
Strategic Experiential Group LLC logo

Strategic Experiential Group LLC

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New York, New York, USA
39 employees (9 in marketing)

Traffic Signals

Monthly Visitors
1.8B
Monthly Google Ads Budget
$2.7M
Traffic Source Mix
Search
30.1%
Direct
66.1%
Referral
3.3%
Social
0.2%
Paid
0.1%

Headcount Trend

Current headcount: ~39

Marketing Team

Marketing Team Size
9 (23% of company)
Marketing Roles Posted (Last 30 Days)
4