Responsibilities

• Serve as the clients' go-to expert in Programmatic while also overseeing Search and Social channel performance for client campaigns
• Own end-to-end campaign strategy and execution across DV360, The Trade Desk, Amazon DSP, Google Ads, Meta, and more
• Build and present multi-channel media plans with clear budget allocations, KPIs, pacing, and testing roadmaps
• Drive continuous optimization using a deep understanding of real-time bidding, audience segmentation, and platform algorithms
• Collaborate with creative and analytics teams to develop test-and-learn strategies that improve performance across all channels
• Provide high-touch communication with clients, including strategic recommendations, performance reporting, and actionable next steps
• Stay ahead of trends in ad tech, platform capabilities, and data privacy regulations to inform and future-proof campaign strategy
• Analyze performance across channels, synthesize insights, and deliver executive-level reporting and recommendations
• Develop strategic roadmaps and test plans that ladder up to client business goals, with a strong focus on efficiency and scale
• Train and mentor junior team members in performance marketing best practices and platform fundamentals