Responsibilities

• Lead integrated lower-funnel and personalized marketing initiatives across paid social, digital and retail media environments
• Partner closely with media, analytics and strategy teams to develop audience-informed creative solutions
• Translate campaign performance learnings into recommendations for creative, messaging and optimization improvements
• Help manage scalable creative systems that support multiple audiences, placements and contextual executions
• Communicates with client regularly to set project expectations, negotiate deliverables and obtain updates on the client’s business
• Manages ways to bring ideas to life across departments, gains support and ownership of all key stakeholders to execute project plans and productions on time and budget
• Maintains quality assurance and develops ideas for continuous improvement

Requirements

• Experience supporting performance-driven and/or audience-based marketing campaigns

Preferred

• Familiarity with paid social, CRM, retail media or personalization ecosystems preferred
• Experience managing integrated campaigns with multiple stakeholders, channels and asset variations preferred
• Experience with loyalty or membership campaigns a plus