Account Strategist, Performance Marketing

New York City, NY (Hybrid)

$67K/yr – $80K/yrMid Level2+ years expFull time

Posted 8 days ago

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Job Summary

Own end-to-end campaign execution and client stewardship, coordinating cross-functional teams to deliver advertising programs from planning through optimization.

  • Lead campaigns from planning to performance review, coordinating with Ad Product and Creative.
  • Maintain client contact and ensure smooth post-sale execution while maximizing revenue and renewals.

Job Description

Responsibilities

  • Respond to RFPs, develop media plans in line with strategic marketing goals.
  • Execute and implement advertising campaigns to ensure delivery and performance. Includes taking a leadership role to coordinate efforts between other cross-functional teams as necessary to implement custom elements. Position interfaces with Ad Product and Creative.
  • Embody white glove service to our clients and serve as the internal and external point of contact for execution, particularly in post-sale
  • Work with Ad Operations to ensure clients’ ads are trafficked, monitored, and optimized.
  • Maximize campaign performance and company revenue by coordinating reports to further increase success rate and renew/grow current business.
  • Update contract management system with campaign change orders (campaign delays, optimizations, etc.) and alert team of changes that will affect revenue.

Requirements

  • 4-year degree required; marketing or business degree preferred. Additional digital marketing or sales experience may substitute for education on a year-for-year basis
  • Minimum of 2 years of marketing, sales and/or account management experience; including one year of digital advertising experience. Project management experience is a plus
  • Familiarity with Performance Marketing tactics & execution are a plus
  • Prior experience with Google Ad Manager is a plus
  • Possess excellent organizational, interpersonal, and influential written and verbal communication skills. Ability to quickly form relationships usually by telephone or email
  • Ability to collaborate cross-functionally; ability to exercise judgment and flexibility in balancing program requirements, milestones, and keeping people and projects moving on schedule
  • High attention to detail. Strong analytical, quantitative and strategic problem solving. Excellent grammar, spelling and proofreading skills
  • Positive and confident disposition when responding to frequent deadlines for multiple customers (internal and external)
  • High degree of proficiency in MS Office products. Ability to use databases. Excellent working knowledge of Excel, Word, PowerPoint, Outlook. Familiarity with Looker is a plus
  • Demonstrated ability to quickly build positive team relationships

Preferred

  • Familiarity with Performance Marketing tactics & execution
  • Prior experience with Google Ad Manager is a plus
  • Looker is a plus

Benefits

  • a variety of benefits, including medical, dental, vision, prescription drug coverage, unlimited paid time off (PTO), adoption or surrogate assistance, donation matching, tuition reimbursement, basic life insurance, basic accidental death & dismemberment, supplemental life insurance, supplemental accident insurance, commuter benefits, short term and long term disability, health savings and flexible spending accounts, family care benefits, a generous 401K savings plan with a company match program, 10-12 paid holidays annually, and generous paid parental leave.
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Dotdash Meredith

3.7 Glassdoor

Dotdash Meredith is America’s largest digital and print publisher. Our 40+ iconic and fast-growing brands harness the best intent-driven content, the fastest sites, and the fewest ads to help nearly 200 million people every month, including 95% of US women, make decisions, take action, and find inspiration. Dotdash Meredith brands include PEOPLE, Better Homes & Gardens, Verywell, FOOD & WINE, The Spruce, Allrecipes, Byrdie, REAL SIMPLE, Investopedia, Southern Living and more. Dotdash Meredith is based in New York City and is an operating business of IAC (NASDAQ: IAC).

Founded in 2021
New York, New York, USA
1.5K employees (678 in marketing)
68% recommend to a friend
60% CEO approval

Traffic Signals

Monthly Visitors
50.1K
Traffic Source Mix
Search
19%
Direct
60.5%
Referral
17.3%
Social
2.6%
Paid
0.5%

Headcount Trend

Current headcount: ~1.5K

Marketing Team

Marketing Team Size
535 (35% of company)
Median Career Experience
15 years
Median Tenure
4.7 years
Marketing Roles Posted (Last 30 Days)
15

Funding

Total Funding
$400M
Last Raise
$400M
Debt Financing, 9 months ago

Funding History

  • Jun 2025
    Debt Financing • $400M

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