Responsibilities

• Own the setup, execution, and optimization of paid social campaigns across Meta, TikTok, Pinterest, YouTube, and other digital platforms, maintaining quality assurance across all campaign builds, ads, targeting, and tracking to deliver error-free work with minimal oversight
• Serve as a day-to-day client contact, delivering clear, professional communications with the right level of context for the audience
• Monitor campaign pacing, performance, and budgets to ensure delivery aligns with client goals and KPIs, and make informed optimization recommendations in partnership with managers
• Interpret campaign data, connect performance trends to KPI impact, and surface preliminary insights and considerations for optimization
• Contribute to weekly and end-of-campaign reporting, translating data into actionable takeaways for clients and internal teams
• Support basic performance tracking and testing methodology, including A/B tests and measurement frameworks
• Independently troubleshoot common campaign and platform issues, offering solutions that improve day-to-day work and escalating complex challenges when needed
• Research industry trends, platform updates, and competitive insights to inform campaign strategy and optimizations
• Share relevant agency resources (blogs, newsletters, case studies) with clients and teammates as appropriate
• Actively support teammates by sharing workload, knowledge, and best practices

Requirements

• 2+ years of experience in paid media, social media advertising, digital marketing, or related agency work
• Hands-on experience with major ad platforms including Meta Ads Manager, TikTok Ads Manager, Pinterest Ads Manager, and Google Ads (YouTube); bonus exposure to Reddit, Nextdoor, or other emerging platforms
• Active certification in at least one core platform (or willingness to obtain within the first 90 days), with a commitment to pursuing additional certifications as client mix evolves or to support agency badging requirements
• Ability to articulate how platform features connect to campaign goals
• Strong command of campaign QA, trafficking, targeting, tracking parameters (UTMs), A/B testing, and automated rules
• Solid understanding of full-funnel marketing strategy and KPIs such as ROAS, CPM, CPA, CPC, CTR, and CPS
• Proficient in data interpretation — able to read campaign performance reports and connect trends to KPI impact
• Understanding of performance tracking and testing methodology
• Proficient in Excel and Google Sheets (including formulas, VLOOKUP, and pivot tables)
• Excellent verbal and written communication skills, with the ability to tailor context to the audience — from internal teams to clients

Preferred

• Post-secondary degree or diploma in Marketing, Advertising, Communications, or a related field (preferred)

Benefits

• Competitive compensation packages
• Career advancement and professional development opportunities
• Comprehensive health, dental, and vision insurance
• Retirement savings plan with employer matching
• Opportunities to participate in volunteer and philanthropic activities
• Fun and educational team events, including catered lunches, team outings, and wellness initiatives