Responsibilities

• Develop and lead proactive media and analyst relations programs for health clients — spanning topics like healthcare innovation, digital health, patient outcomes, health data, and industry trends.
• Build and maintain relationships with key healthcare, technology, and business journalists as well as influential industry analysts.
• Identify timely story opportunities tied to healthcare innovation, research developments, policy trends, and breaking news.
• Craft compelling story angles and data-driven pitches that drive high-impact coverage in top-tier business, healthcare, and trade outlets.
• Leverage digital and social media channels to enhance thought leadership and media amplification.
• Measure and report ROI of media and influencer engagement efforts.
• Identify opportunities for client executives to participate in thought leadership activities such as podcasts, conferences, and panels.
• Serve as the day-to-day client lead, managing strategic communications programs from planning to results.
• Develop PR and thought leadership strategies that strengthen brand reputation, support business goals, and differentiate clients in the competitive healthcare market.
• Set measurable goals tied to coverage, awareness, and thought leadership outcomes.