Responsibilities

• Own the day-to-day relationship for a portfolio of law firm clients, serving as their primary point of contact and trusted advisor.
• Lead client calls and strategy meetings by setting the agenda, guiding the conversation, translating goals into action and following through on next steps.
• Develop a strong understanding of each client’s firm, market, practice areas, growth goals, intake process and competitive environment.
• Partner with SEO, paid media, content, design and development teams to translate client goals into coordinated marketing strategy and execution.
• Own performance data across SEO, paid media, websites and lead-generation channels; synthesize the data into clear insights, business implications and recommendations for clients.
• Connect marketing performance to the outcomes clients care about, including qualified leads, signed cases, revenue potential, and return on investment.
• Anticipate client needs and identify growth opportunities within existing accounts, whether that means expanding services, addressing a performance gap or bringing a proactive recommendation to the table.
• Coordinate closely with Project Management to prioritize work, communicate timelines and keep client deliverables moving forward.
• Maintain thorough, organized notes and documentation in Postali’s internal workspace so decisions, commitments and next steps are clear.
• Handle client escalations and difficult conversations with professionalism, empathy, honesty and a solutions-first mindset.

Requirements

• Two to five years of client-facing digital marketing experience, preferably in an agency environment managing multiple accounts.
• Demonstrated ability to independently own client relationships, including leading calls, guiding strategy and being accountable for outcomes.
• Practical working knowledge of website design and development, SEO, content, paid media and analytics. You do not need to be an expert in every channel, but you must be able to speak the language fluently enough to guide strategic conversations.
• A business-minded approach to client success. You naturally think about leads, cases, revenue and return on investment—not only marketing activity or channel-specific metrics.
• Exceptional written and verbal communication skills, including the ability to explain complex marketing topics succinctly to non-marketing audiences.
• Strong interpersonal judgment and the confidence to navigate difficult conversations, deliver unwelcome news and respectfully challenge a client or colleague when needed.
• Excellent organizational and self-management skills. You can manage multiple clients, competing priorities and deadlines without losing track of important details.
• A proactive, solutions-oriented mindset. You spot problems early, investigate what is happening and bring a thoughtful recommendation forward.
• Comfort working with data, including pulling reports, spotting trends, questioning inconsistencies and turning numbers into a clear client-facing story.
• Curiosity about the legal industry and the business challenges law firm owners face.

Preferred

• Previous agency experience managing law firm or professional-services clients.
• Hands-on experience with Google Analytics, Google Search Console and SEO reporting platforms such as Ahrefs, Semrush, BrightLocal or AgencyAnalytics.
• Familiarity with project-management tools. Postali uses Wrike.
• Strong Excel or Google Sheets skills, including formulas, filtering and pivot tables.
• Experience supporting proposals, business-development conversations and new-client onboarding.
• Familiarity with CallRail, conversion tracking and the relationship between marketing attribution and a client’s intake data.
• Experience working with client relationship management or legal-intake platforms.

Benefits

• Benefits include 401(k); health, dental and vision insurance; life insurance; paid generous time off; and 12 weeks of paid parental leave.