Responsibilities

• Lead day-to-day client communications across multiple fashion, accessories, beauty, and lifestyle accounts
• Develop and execute integrated editorial PR strategies that align with client objectives, key brand moments, and cultural conversations, driving visibility and maximizing earned media impact across launches and ongoing initiatives.
• Plan and execute brand events from concept through completion, overseeing logistics, guest lists, invitations, on-site execution, and post-event amplification
• Pitch and secure strategic editorial coverage including brand features, business stories, designer profiles, product placement, trend stories, and market coverage
• Build and maintain relationships with fashion, beauty, accessories, and lifestyle editors, writers, and stylists
• Draft and distribute press materials including market pitches, media alerts, press releases, and media invitations
• Monitor editorial calendars, industry trends, and cultural moments to proactively identify timely opportunities for each client
• Oversee client reporting, campaign recaps, meeting agendas, and strategic presentations
• Manage sample trafficking through Launchmetrics, including editorial loans, stylist pulls, check-ins, and returns
• Coordinate desksides, market appointments, preview appointments, product launches, and press events

Requirements

• 6+ years of public relations experience within fashion, beauty, accessories, or lifestyle ( agency experience preferred )
• Proven success securing top-tier editorial coverage across print, digital, and broadcast media
• Existing relationships with fashion, beauty, accessories, and lifestyle editors and journalists
• Strong understanding of editorial calendars, seasonal fashion cycles, and media landscapes
• Experience managing sample trafficking and showroom operations ( Launchmetrics preferred )
• Excellent written, verbal, and organizational skills
• Ability to manage multiple clients and deadlines in a fast-paced environment
• Highly detail-oriented, proactive, and solutions-driven
• Passion for fashion, media, and cultural storytelling
• Team-oriented with strong accountability
• Proficiency in Google Workspace
• Experience with Launchmetrics and Muck Rack preferred

Preferred

• Launchmetrics and Muck Rack preferred

Benefits

• Health benefits
• 401(k) eligibility
• Paid time off
• Professional growth opportunities
• Collaborative work environment across New York and Los Angeles teams
• Exposure to leading global fashion and lifestyle brands
• Opportunities to participate in New York Fashion Week, market appointments, editorial events, and industry activations