Responsibilities

• Take ownership of cross-functional marketing for CHKDHS service lines, translating business goals into campaigns and driving measurable results while navigating healthcare constraints like HIPAA.
• Partner with internal clients to develop, implement, and evaluate comprehensive marketing plans, prioritizing initiatives that drive measurable results (e.g. access, volume growth, conversion, engagement).
• Translate business objectives into clear marketing strategies, campaigns, and deliverables, while continuously optimizing based on performance data and organizational priorities.
• Coordinate across marketing functions (digital, content, creative, media, PR) to ensure seamless execution of targeted, results-driven campaigns.
• Monitors and reports on campaign performance, providing insights and recommendations for optimization.

Requirements

• Bachelor’s degree in Communications, Marketing, Public Relations, or related field.
• At least three years of experience in marketing, advertising, communications or public relations, or related role.
• Demonstrates strong understanding of healthcare marketing, regulatory considerations (including HIPAA), and organizational policies.
• Strong skills in project management, communication, and strategic thinking.
• Ability to translate complex needs into clear, actionable marketing plans.
• Proficient in MS Office suite and AP Style.