Responsibilities

• Build effective teams with clear goals and manage accounts to profitability.
• Gain client confidence through strategic thinking and strong project management in account work.
• Develop and implement outreach strategies to the press, influencers and other target constituencies.
• Create quarterly outreach calendars to be followed by the team.
• Draft strategic pitches for feature coverage and reach out to the media to secure coverage and negotiate exclusives.
• Oversee mass coverage efforts of direct reports with a focus on quality of results and client goals.
• Review pitches drafted by direct reports to ensure they’re on message and well targeted.
• Assist in developing alternative outreach strategies and pitch ideas and targets if necessary.
• Train and guide direct reports in comp research and expanding their media universe, including international opportunities.
• Utilize email, phone calls and personal meetings to establish strong relationships with the media.