Responsibilities

• Develop and implement comprehensive influencer marketing strategies aligned with overall marketing and business objectives.
• Lead end-to-end influencer seeding and mailer programs, overseeing strategy, creative development, creator sourcing, logistics, fulfillment, budget management and performance reporting to maximize earned social coverage and brand impact.
• Oversee and contribute to community management programs from strategy through execution, including hands-on community engagement, proactive social listening, response management, escalation handling and audience growth initiatives.
• Stay updated on industry trends, relevant creators, emerging platforms and changes in the influencer marketing and social media landscape.
• Monitor and analyze influencer and community management performance, optimizing strategies based on key performance metrics and business objectives.
• Generate regular reports and recaps highlighting KPIs, campaign performance, community insights, sentiment analysis and strategic recommendations for continuous improvement.
• Support internal and external initiatives, contributing to agency growth, thought leadership and cross-functional collaboration.