Salt Rank

Account Manager / Google Ads Specialist

Kansas City, MO (Remote)

$50K/yr – $52K/yrMid Level3+ years expFull time

Posted 3 months ago

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Job Summary

Drive a Marketing Account Manager role focused on Google Ads for Senior Living clients, owning onboarding, strategy, and ongoing campaign optimization.

  • Must-have: 2+ years Google Ads experience and Google Ads certification.
  • Standout: Leadership across client onboarding, strategy, and cross-functional execution with a focus on measurable growth.

Job Description

Responsibilities
  • Run project kick-off calls with our clients running them through a survey to understand their business and audience.
  • Communicate with clients to create a plan for their business, strategy and goals. Work to ensure those goals are met.
  • Work with our design and development team to ensure landing pages are designed to maximize impact and increase conversions, while meeting ad relevancy.
  • Create a strategy for paid social media marketing initiatives for all clients
  • Manage the implementation and optimization of Google Ad campaigns
  • Monitor, analyze and optimize campaigns by monitoring and improving ad results
  • Monitor the performance of advertising initiatives through weekly reporting and present recommendations
  • Work to increase impact of the same budget each month, increasing clicks, click-through-rates, conversions and phone calls.
  • Ensure project launch timelines are met with the appropriate teams by ensuring all needed items are provided by the client and all of our tasks are completed within our deadlines
  • Be the point of contact for clients on these projects, including by phone and email during normal business hours. Some meetings may be in-person. Communication, unwavering positivity and good energy is key!
  • Get familiar with our reporting tool and add work notes each month.
  • Have regular phone calls with our clients to discuss strategy and the result of the work.
Requirements
  • 2+ years Google ad experience
  • Google Ad certified
  • 3+ years experience and understanding of Google Ads, Bing Ads, SEO, Wordpress and other areas of digital marketing
  • Great with client communication
  • Friendly and personable
  • Loves organization and thrives in an environment where there's a lot to keep track of and stay on top of
  • Must demonstrate strategic and analytical thinking when solving problems
  • Must demonstrate strong conceptual and written communication skills with a deep understanding of the English language (spelling, grammar, and vocabulary)
  • Good, professional communication
  • Hungry to add value and get things done
  • Self-Starter
  • Positive attitude
  • Must be able to work independently, stay on task, and complete workload in a timely manner while working from home
  • Must be detail-oriented and organized work in a fast-paced environment
  • Must have great communication and problem-solving skill
Nice To Have
  • Experience in Senior Living market
  • Experience running Google Ad campaigns for 10-20 clients
  • Experience with cross-channel marketing and client-facing roles
Benefits
  • Work from anywhere! We prefer applications living in the greater Kansas City area, but you can work from home, from a coworking space, wherever - doesn't matter to us. However, you will need to be available for ongoing communication throughout the day. We use Slack for our virtual office communication. We may have occasional meetings in our small office from time to time.
  • We're a fast-growing digital marketing agency with a strong team-focused culture.
  • No BS work environment! We don't expect you to work 60+ hour weeks. We just expect you to do a great job and care about the work you do. We're a small company and everything we do, from how we communicate to the client to how we deliver on our work, is very important to us. If this is important to you too, we think you'll have a rewarding career with us.
  • Get rewarded for your hard work! As we grow together, we reward our team for that growth. We’re all on the same team, and we should all feel the success we help create.
  • Quality Health Insurance fully covered, including Vision and Dental