Responsibilities

• Serve as day-to-day digital lead, responsible for providing strategic solutions around social and digital marketing
• Develop and implement innovative social brand and social content strategies that are integrated with overall client marketing objectives and goals
• Deep knowledge of social platforms (Meta/Facebook/Instagram, YouTube, TikTok, Twitter, Reddit, SERMO, and more) – understand and articulate best practices based on business needs and requirements
• Be a champion for social and digital work – experiment with new and alternative ways to leverage social media activities and how to creatively sell the opportunity into the client
• Help deploy an industry-leading technology stack that supports insights development, audience intelligence, and performance measurement
• Comfortable gathering input from a variety of internal and client stakeholders to inform content creation and maintain social content calendars
• Developing and overseeing the execution of social media and digital initiatives, including the development of content, creative campaigns, medical meeting and conference connection strategies, and influencer activations
• Leading digital work for major healthcare clients; collaborating across integrated services and healthcare teams to implement social-first strategies
• Offering strategic consultation around major initiatives and key moments; managing client relationships and expectations
• Managing teams to align with client objectives and ensure on-time delivery across projects