Responsibilities

• Own the overall marketing strategy, with a clear focus on driving ticket sales and attendance
• Act as the day-to-day marketing lead for the client, guiding priorities and decision-making
• Translate business goals into actionable marketing plans across channels
• Lead integrated campaigns across media, creative, social, partnerships, and CRM
• Partner closely with embedded creative/social lead to ensure strong, cohesive execution
• Identify opportunities to grow the business, from new audiences to new revenue streams
• Manage timelines, budgets, and priorities to keep work moving and aligned to impact
• Analyze performance across channels and continuously optimize toward results
• Lead key moments including launch, on-sale, and major promotional pushes
• Build strong relationships with client stakeholders, operators, and partners

Requirements

• Experience leading marketing for a live experience, attraction, sports, or entertainment brand
• Strong understanding of how to drive demand and convert interest into ticket sales
• Ability to connect strategy, creative, and media into a single, focused plan
• Comfortable operating in a fast-moving, build-as-you-go environment
• Strong communicator who can influence stakeholders and drive alignment
• Highly accountable, with a bias toward action and ownership

Benefits

• Health care plan (medical, dental, and vision)
• Retirement plan with employer match
• Life and disability insurance
• Generous paid time off package that includes vacation, sick, “life happens” days, birthdays, summer Fridays and public holidays
• Paid family leave
• Cold brew coffee, snacks and fresh fruit
• Wellness resources
• Special access to New York City’s arts and entertainment scene