Account Executive, Sports & Lifestyle PR at Berk Communications | New York, USA | $55K/yr – $65K/yr

Account Executive, Sports & Lifestyle PR

New York, USA (Hybrid)

$55K/yr – $65K/yrMid Level2+ years expFull time

Posted 3 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Drive media relations for a sports-and-lifestyle PR program, owning outreach, writing, and cross-functional collaboration to deliver client-ready results.

Own proactive media outreach, pitches, and press materials
Must-have: 2-3 years in PR with sports/entertainment experience
Standout: Leadership and cross-team collaboration across NY/LA hybrid work

Job Description

Responsibilities

Support proactive media outreach efforts with development and distribution of compelling pitches and press materials
Cultivate and maintain strong relationships with journalists, influencers, and creators across traditional and digital platforms
Staff and moderate media interviews
Stay on top of media trends, reporter moves, and pop culture moments for rapid-response pitching
Demonstrate excellent writing skills – press releases, creative pitches, media audits and reporting, strategic recommendations, briefing documents, etc.
Continuously collaborate cross-functionally with internal teams, clients and vendors on day-to-day needs, including managing up with senior staff
Support the development and execution of account strategy, ensuring alignment with client business goals
Translate client insights, industry trends, and competitor intelligence into thoughtful strategic recommendations
Support the planning and execution of media activations, celebrity and partner-led events, and national campaigns
Effectively manage up to senior leadership, including proactively anticipating needs and identifying solutions to problems before they escalate

Requirements

2-3 years of experience in a public relations agency or similar position, working with sports and/or entertainment clients (at least 2 years in a full-time capacity)
Ability to prioritize multiple assignments without sacrificing work quality; detail focused, organized, and deadline-oriented with strong time management skills
Proficient media writing skills and thorough understanding of media relations, including emerging media (pitching, writing releases, and ability to find creative angles)
Growing media rolodex and proven track record of fostering strong relationships with journalists to generate meaningful earned media coverage
Superior oral and written communication skills, including excellent eye for consistency and proofreading skills
Basic understanding of media reporting and analytics, with the ability to interpret results and merchandise highlights
Maintain a professional, client-ready demeanor and presence; keep a high standard of etiquette in all communications and interactions
Comprehensive understanding of Microsoft Office Suite and proficiency with Muck Rack, Cision, TV Eyes, Meltwater, Podchaser and other database + monitoring tools
Flexibility to work outside standard business hours as needed, including select weekends, holidays, and occasional travel
Bachelor’s degree in communications, public relations, journalism, English, marketing, or a related field preferred

Preferred

Experience working with non-traditional media (i.e. Substack, podcasts, social-first outlets) and content creators on earned coverage
Experience supporting communications workflows, operations, and onsite media at major sporting and cultural events (Super Bowl, NBA All-Star, NYFW, US Open, The Masters, etc.)
Bilingual (Spanish)