Responsibilities

• Continuously conducts market assessments and develops a comprehensive marketing plan designed to meet budgetary volume projections.
• Employs marketing and promotional initiatives to achieve budgetary volume projections
• Establishes and maintains positive working relationships with current and potential referral and payer sources.
• Builds and monitors community, customer, payer and patient perceptions of Bridge/Gateway Hospice as a high-quality provider of services.
• Maintains comprehensive working knowledge of Bridge/Gateway hospice markets including government agencies, major payer groups, key referral sources, and competitor’s market positioning.
• Maintains comprehensive working knowledge in the field of marketing and shares information with appropriate organization personnel.
• Maintains comprehensive working knowledge of community resources and assists customers in accessing community resources should services not be provided by Bridge/Gateway hospice.
• Provides leadership in strategic planning including identifying opportunities for additional or improved services to address customer needs with team members within territory.
• Must adhere to the company attendance and reliability guidelines, which are an essential function of the job to ensure quality, and consistent patient care.

Requirements

• High School Diploma or G.E.D. required. Bachelors degree preferred.
• At least three years of experience in health care marketing management and/or home care operations preferred. At least one year experience in sales is preferred.
• Demonstrated ability to supervise and direct professional and administrative personnel.
• Ability to market aggressively and deal tactfully with customers and the community.
• Knowledge of corporate business management.
• Demonstrates excellent communications, negotiation, and public relations skills
• Demonstrates autonomy organization, assertiveness, flexibility, and cooperation in performing job responsibilities.
• Must possess a valid California Drivers License as well as maintain current and valid auto insurance.