• Serve as a trusted day-to-day contact and strategic advisor, building strong, trust-based client relationships and anticipating both the spoken and unspoken needs of the account.
• Provide thoughtful, proactive counsel on program strategy, messaging, and industry and market dynamics — and recognize client issues or risks early, responding quickly to protect client interests.
• Helps to lead and contribute to annual program and project planning, and own the quality control of deliverables so work consistently meets or exceeds client expectations.
• Manage workflow, timelines, and competing priorities across a fast-paced, multi-program account, ensuring seamless, on-deadline delivery.
• Mentor and guide junior team members, providing clear direction and constructive feedback.
• Contribute to new business and organic growth by surfacing opportunities within the account and supporting proposals and pitches.
• Multi-Audience Copywriting & Content Creation: Set the editorial direction for—and personally craft—a wide range of deliverables, from member spotlights (farmers, supply chain partners, global brands) to educational one-pagers, FAQs, newsletters, and website copy.
• Earned Media: Shape and drive media strategy across earned, owned, and paid, securing high-impact placements in print, digital, and broadcast outlets.
• Visual Storytelling & Design: Translate complex ideas into polished, high-impact presentations and collateral using Canva or Adobe Creative Suite.
• Audience Translation: Flex voice and tone to land with audiences ranging from consumers to supply chain partners and executives.

https://mybenefits.wpp.com/public/welcome