Account Director – Trailblaze

Los Angeles, CA (Remote)

$85K/yr – $100K/yrSenior Level9+ years expFull time

Posted 3 months ago

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Job Summary

Lead integrated PR and communications for cannabis and other regulated categories, directing strategy, media momentum, and executive visibility.

  • Own the full communications program across earned media, influencers, and campaigns for a regulated client roster.
  • Must-have: 9–12 years in PR/communications with agency experience and cannabis/regulated-category fluency.
  • Standout: Proven ability to craft viral moments and senior-level client advisory across time zones.

Job Description

Responsibilities

  • Own integrated communications strategy across earned media, influencer, creative, and executive visibility for cannabis, CBD, wellness, and adjacent regulated-category clients.
  • Turn briefs into breakthrough ideas that grab outlets like AP, Colbert, and move stock prices.
  • Build annual comms plans, editorial calendars, messaging platforms, and KPI-driven campaigns tied to client business.
  • Navigate platform restrictions, ad bans, regulatory complexity, and category-specific guardrails with confidence.
  • Invent moments and campaigns that sustain momentum, from high-profile stunts to signature branded moments.
  • Know what lands where from Forbes to Rolling Stone and anticipate next placements.
  • Read culture at velocity and translate trends into pitch angles, PR stunts, and news hooks.
  • Operate with Gen Z fluency across TikTok, Reels, Substack, Discord, and Reddit for native campaigns.
  • Be the trusted advisor for CMOs, CEOs, and founders betting their brand on how it shows up.
  • Lead client meetings with calm authority and proactive counsel on issues and crisis management.

Requirements

  • Experience: 9–12 years in PR, communications, or integrated marketing, with agency experience strongly preferred.
  • Category fluency: cannabis, CBD, psychedelics, health and wellness, or regulated CPG with marketing constraints and opportunities.
  • Cultural fluency: plugged in on music, fashion, food, internet culture, and Gen Z behavior; translate POV into journalist-winning pitches.
  • Creative brain: generate stunts, data stories, partnerships, moments; can spot viral opportunities from a launch brief.
  • Trend-forward: following industry publications and social trends to spot cross-over signals.
  • Media relationships: built directly, with top-tier consumer, business, trade, and lifestyle contacts.
  • Sharp writing: decks, messaging platforms, press releases, bylines, crisis statements at high quality.
  • Presence: comfortable presenting to a boardroom and taking feedback in stride.
  • Operating style: entrepreneurial, comfortable with ambiguity, fast decisions, senior client attention daily.
  • Humor: required for culture-fit in this industry.
      Acceleration Community of Companies (ACC) logo

      Acceleration Community of Companies (ACC)

      Composed of acquired marketing, media, and communications agencies, Acceleration Community of Companies (ACC) was created in May 2018 by 30-year marketing and communications industry expert and operator Michael Nyman with the intent to guide and advise clients to move quickly and more efficiently with their branding, marketing, and media decisions. ACC has developed a new go-to-market business approach with a series of strategic and complementary acquisitions. Acceleration's unique community of specialized firms helps clients move quickly and efficiently with their branding, marketing, and media decisions and actions, by ensuring all agencies are tech-enabled, with data and analytics utilization linking them all together and driving maximum results for their clients. Members of the community include Advisory, ACC's in-house marketing and brand strategy agency; MKG, a creative and brand experience agency; Pink Sparrow, a design, fabrication and 3-D printing shop; Stripe Theory, a data marketing analytics and reputation management agency; Pixly, a full-service, performance-minded influencer company; Trailblaze, a marketing communications firm specializing in regulated industries; powerhouse public relations firm DKC and its creative services studio, HangarFour. Across the community, ACC has over 550 employees across 12 offices nationwide as well as in London and Asia and represents some of the most influential brands in the world including Pepsi, T-Mobile, Stanley, Netflix, Google, Airbnb, TikTok, Meta, the National Basketball Association, and Delta, among others.

      Founded in 2018
      Los Angeles, California, USA
      47 employees (7 in marketing)

      Traffic Signals

      Monthly Visitors
      3.7K
      Traffic Source Mix
      Search
      29.1%
      Direct
      46.2%
      Referral
      6.2%
      Social
      16.8%
      Paid
      1.5%

      Headcount Trend

      Current headcount: ~47

      Marketing Team

      Marketing Team Size
      6 (13% of company)
      Median Career Experience
      12 years
      Median Tenure
      4.3 years
      Marketing Roles Posted (Last 30 Days)
      3

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