Responsibilities

• Serve as a day-to-day strategic partner to senior clients, building trust through proactive counsel, responsiveness, and strong business acumen
• Act as a steady, unflappable presence in fast-moving and evolving situations, meeting clients where they are while thoughtfully guiding them forward
• Build deep understanding of Adobe’s business, products, and priorities to drive continuity and long-term value
• Lead development and execution of integrated PR programs spanning earned media, influencers, and owned channels
• Drive product launch playbooks from strategy through execution, ensuring clear narratives, strong media engagement, and measurable impact
• Develop and pitch compelling stories that connect Adobe’s innovation—particularly in generative AI—to real-world creative workflows and industry trends
• Maintain a strong point of view on the evolving AI landscape, including key players, competitive dynamics, and emerging narratives
• Bring and build strong relationships across media, creators, and emerging voices (including Substack writers, YouTube creators, and design/creative influencers)
• Proactively gather and share insights on media and influencer sentiment, as well as competitive positioning
• Identify and activate opportunities that elevate Adobe’s voice within key cultural and industry conversations
• Lead day-to-day team operations, ensuring work is high-quality, on strategy, and delivered with excellence
• Manage and mentor team members, fostering growth while maintaining accountability and strong team culture
• Oversee resourcing, budgets, and workflows to support a fast-paced, high-performing account
• Contribute to organic growth and new business efforts, including development of proposals and participation in pitch presentations
• Collaborate across teams and practices to bring forward integrated solutions and new ideas

Requirements

• 5-7 + years of experience in integrated communications or PR, with significant experience supporting mid-to-large technology clients (agency experience strongly preferred) 4 + years of management experience required
• Proven ability to lead product launch communications programs from strategy through execution
• Deep understanding of the generative AI landscape, including key players, trends, and implications for creative industries
• Strong client leadership skills, with a track record of building trusted, long-term relationships
• Experience managing and developing teams in a fast-paced, deadline-driven environment
• Established media and/or influencer relationships, particularly within technology, design, or creative industries
• Ability to navigate ambiguity, adapt quickly to change, and maintain composure under pressure

Preferred

• Experience working with global teams and stakeholders
• Strong presentation and executive communications skills
• Demonstrated ability to translate complex technology into clear, compelling narratives
• Experience engaging with creative professional audiences or adjacent communities
• West Coast–based strongly preferred (San Francisco Bay Area ideal)