Account Director at Strand Marketing | Hermosa Beach, CA

Strand Marketing

Account Director

Hermosa Beach, CA (Hybrid)

Salary Not AvailableSenior Level7+ years expFull time

Posted 1 month ago

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Job Summary

Own the technical road map and measurement framework for a multi-brand portfolio, turning priorities into engineering deliverables and business impact.

Growth Infrastructure: Define instrumentation, data models, and measurement with analytics and engineering partners.
Cross-Channel Delivery: Own lifecycle delivery of cross-product initiatives with PMs, engineering, analytics and external partners.
Stakeholder Enablement: Reframe technical talks into business impact and ensure executive dashboards and data-driven decisions.

Job Description

Responsibilities

Serve as the technical and data lead across the AARP portfolio: define the technical roadmap, data architecture and measurement strategy aligned to business outcomes.
Translate business priorities into technical requirements, prioritization frameworks, and delivery plans.
Maintain cross-channel visibility (acquisition, media, CRM, product) to identify systemic optimization opportunities.
Lead strategic discussions, reframing technical conversations toward business impact and decision clarity.
Own lifecycle delivery of technical and cross-product initiatives, from sizing and requirements to QA and adoption.
Coordinate dependencies, vendors, and cross-team execution across PMs, engineering, analytics and external partners.
Act as the primary escalation owner for technical risk and delivery blockers; establish QA governance and release validation standards.
Create repeatable playbooks for integrations, tagging rollouts and product launches.
Define instrumentation standards, data models, and measurement frameworks with analytics and engineering partners.
Guide tradeoffs for tagging, CDP/CRM integrations, attribution design and reporting infra.

Requirements

7+ years combining account and program management with technical/data delivery in an agency or client environment.
Proven experience leading technical strategy and measurement design (CDP/CRM, analytics, attribution) and translating tradeoffs to senior stakeholders.
Strong program management skills: dependency mapping, resourcing, vendor management and delivery accountability.
Hands-on familiarity with data tooling and instrumentation (SQL, GTM/tagging, analytics platforms, CDPs/CRMs) and a working understanding of APIs and integrations.
Excellent client communication and executive presence — able to present complex technical topics in business terms.
Demonstrated experience troubleshooting tracking/instrumentation issues end-to-end.

Preferred

Experience with large nonprofit, government or regulated enterprise clients.
Track record of scoping technical pilots that led to measurable business value.
Familiarity with digital QA and release processes.
Background in lead-gen and customer lifecycle programs.

Benefits

Competitive pay
401(k) with 4% company match
Comprehensive medical, dental & vision
WFH Mondays and WFH + Half-Day Fridays year-round
Monthly WFH and lifestyle stipend
Team events, happy hours and volunteer opportunities

Strand Marketing

Ranked as one of the fastest growing companies in the US on the prestigious #Inc5000 list, Strand is a lifecycle marketing agency specializing in:Increasing customer acquisition and growing revenue through partnership marketing efforts, and crafting highly effective retention strategies that optimize engagement and build brand loyalty.We drive exceptional results for brands seeking innovative ways to grow and succeed in the post-cookies by connecting them to new, targeted audiences outside of the realms of Google, Facebook, andAmazon.How do we do it?We have a comprehensive understanding of the buyer journey/customer lifecycle and provide end-to-end integrated marketing strategies that optimize every step of that journey.Acquire CustomersWe work with direct-to-consumer brands (like yours!) who are looking to drive digital memberships, subscriptions, purchases, or leads by leveraging the power of partnership marketing. Unlike traditional digital marketing, partnership marketing uses affiliate publishers to promote your products. You only pay a commission when you receive an order from a partner advertisement, which means you’re only paying for real, measurable results.Maintain Brand IntegrityWe help target, vet, and manage quality publishers who can ensure the integrity of your brand and expand your reach to new audiences. Our full-service, white glove approach to customer service sets us apart and lets us act as an extension of your team.Reduce Churn & Boost LTVStrand doesn’t just help you acquire customers; we help you keep them. By optimizing every touch point and user experience in the buyer journey, we can ensure that your customers are engaged and able to easily navigate your process. This results in increased renewals, winbacks, and lifetime values – in short, loyal customers who keep your business going strong.Get Ready for Real ResultsLet us help your business rise above today’s digital media challenges and unlock your growth potential.

Founded in 2019

Hermosa Beach, California, USA

41 employees (12 in marketing)

www.strandmc.com